What is Competitive Intelligence?

Competitive Intelligence:

• Incorporates external competitive and market forces into strategic planning
• Generates strategically relevant insights from research and structured analysis
• Enhances marketing, strategic planning, finance, and operations
• Conforms to antitrust and trade secret laws, legal and ethical best practices and the client’s corporate code of behavior
• Minimizes decision risk and reduces uncertainty about external developments

Uses of Competitive Intelligence:

• Develop corporate or business unit strategies
• Shape counter-competitive strategies against one or more competitors
• Prepare a new product launch, new market entry, or other strategic move in the market
• Benchmark other organizations
• Anticipate and plan for future market opportunities and disruptions
• Assess effectiveness of competitors market positioning and product messaging

CI Methods:

• Competitive Strategy (Scenario-Based Planning, War Gaming)
• Early Warning / Monitoring
• Research and Analysis
• CI Process Development + Consulting
• Win/Loss Analysis

See how we help companies develop Competitive Intelligence.