What is Competitive Intelligence?
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Tags: CI Process, Competitive Intelligence, Competitive Strategy, Early Warning & Monitoring, Scenario Planning, Win/Loss Analysis
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Insights » What is Competitive Intelligence?
Competitive Intelligence (CI) is the collection and analysis of information to anticipate competitive activity, see past market disruptions and dispassionately interpret events.
It is an essential component to developing a business strategy. CI analysis provides insight into marketplace dynamics and challenges in a structured, disciplined, and ethical manner using published and non-published sources.
See how we help companies develop Competitive Intelligence.
Tags: CI Process, Competitive Intelligence, Competitive Strategy, Early Warning & Monitoring, Scenario Planning, Win/Loss Analysis
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