What is Competitive Intelligence?
Posted by | Fuld & Company
Competitive Intelligence (CI) is the collection and analysis of information to anticipate competitive activity, see past market disruptions and dispassionately interpret events.
It is an essential component to developing a business strategy. CI analysis provides insight into marketplace dynamics and challenges in a structured, disciplined, and ethical manner using published and non-published sources.
CI Methods:
- Competitive Strategy (Scenario Planning, War Gaming)
- Early Warning / Monitoring
- Research and Analysis
- CI Process Development + Consulting
- Win/Loss Analysis
See how we help companies develop Competitive Intelligence.
Tags: CI Process, Competitive Intelligence, Competitive Strategy, Early Warning & Monitoring, Scenario Planning, Win/Loss Analysis
