Competitive Intelligence


Competitive Intelligence illuminates points of industry differentiation.

Fuld + Company helps clients objectively understand their market and take appropriate action to thwart risks and capture opportunities. Competitive and market intelligence analysis provides the foundation for a winning strategy.  It is the proper alignment of elements internal to the company with the external environment that ultimately drives success. Understanding competitors, suppliers, distributors, technologies, regulations and a plethora of other critical issues in the external environment positions our clients to understand and adroitly manage risks and opportunities.

For clients seeking to unify internal and external factors, Fuld + Company’s Competitive Intelligence services support the development of value-adding differentiation through:

  • Competitors Analysis + Assessment of Other Relevant External Factors the Market
  • Competitor Monitoring + Reporting
  • Competitive Intelligence Process Implementation + Consulting
  • Benchmarking Competitor Performance and Best Practices
  • Integrating Competitive Market Analysis into Client Goals and Plans
  • Evaluating Emerging Technologies
  • Market Segmentation + Market Sizing
  • Identifying and Vetting M+A/Alliance/Partner Opportunities
  • Assessing the Value Chain

Sales intelligence can be another key differentiator for identifying the right strategic approach for businesses.

A company’s best strategic accounts are its competition’s best prospects. Most companies today dedicate a significant budget to some version of an account-based sales strategy to serve their most profitable accounts.  Fuld + Company’s sales intelligence services empower organizations to boost account-based sales strategies, protect and grow key accounts,  and help clients connect with decision-makers using customized sales insights.

Decision-makers want their account execs to add value to their strategy and bring new ideas. Traditional information sources and customer intelligence programs deliver information. Fuld + Company also delivers perspective:

  • Forward-looking – our insights are forward-looking and don’t capture just the current state. We look forward to potential changes, specific to clients, anticipating how they may navigate the marketplace.
  • Expertise – our consultants are research experts, channeling our experience of strategic engagements and refinement of rigorous research methodologies.
  • Non-biased and objective – an external perspective from experienced industry consultants.
  • Tailored insight and customization – provides information on what the client, competitor, or market is doing and why this affect their positions.
  • Flexibility – play an active role in the design of each unique study instead of trying to work within a rigid data output or file.
  • Efficiency – we have the time to dedicate to this effort. Re-focus sales organization on what they’re good at, which is relationship building.

Fuld + Company does the hard work to dig deep and sum up intelligence – and to provide the context and discuss the implications – delivering the quality insight and specific guidance needed to win large deals.

Fuld + Company has offices in the United States, Europe and Asia Pacific, we partner with corporations across the industry spectrum and have executed more than 10,000 strategic engagements that have helped our clients grow, enter new geographies, expand into new verticals, assess new partnerships and launch new products.

Download our White Paper: The Power of Patent Intelligence

Interested in how our competitive and sales intelligence services can make your differentiation strategy stronger? 

Early Warning Toolkit

Featured Resources

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What is Competitive Intelligence?

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A Winning Competitive Strategy Needs More Than Market Research

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Competitive Intelligence (CI) Dictionary

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