Data Analytics


Data analytics allows organizations to improve their decision-making capabilities and achieve the desired business results

Our advanced analytics data techniques help clients convert their data into meaningful insights and actions. Our industry knowledge and technical expertise in data & analytics allow us to identify and utilize the best data available to power AI-based tools and help our clients make more informed decisions.

Our big data analytics services provide support across multiple business functions, including:


Marketing Analytics  

We help with leveraging advanced analytical techniques and data analytics tools such as market mix models (MMM) and multi-touch attribution models (MTA) to develop understanding of customers and their engagement behaviors,  and deliver a consistent and personalized experience for your customers across your marketing channels is essential in today’s customer-led marketplace, to maximize ROI.

Customer analytics

Product fit analytics

Omnichannel marketing analytics

  • Customer satisfaction analysis
  • Customer journey analysis
  • Customer segmentation
  • Loyalty Analytics
  • Brand awareness and equity analytics
  • Product portfolio optimization
  • Personalization
  • Market mix modelling
  • Multi-touch attribution
  • Campaign optimization
  • A/B testing

Sales Analytics

Driving improved sales performance by enabling your sales team with insights about their clients, prospects, and factors that drive sales using data analytics software.

  • Sales forecasting
  • Pricing analytics
  • Customer value analytics
  • Upsell & cross-sell optimization
  • Basket analysis
  • Churn Modeling

Operations Analytics

Improving the overall efficiency of your operations by using analytics to identify risks, performance enhancements, and opportunities earlier – reducing costs and increasing profitability with the help of data analysis tools.

Human Analytics


  • Territory and sales force allocation
  • Incentive planning/management
  • Churn rate analytics
  • Compensation analytics
  • Capacity/bench analytics
  • Contact Center Analytics
  • IoT & Sensor Analytics
  • Predictive Maintenance
  • Store Operations Analytics
  • Fraud Analytics

Supply Chain Analytics

Applying the optimization and metaheuristic models using data analysis softwares to help enterprises understand the most likely outcome or future scenario and the associated business implications:

  • Procurement cost optimization
  • Commodity price forecasting
  • TCO analytics
  • Logistic/transport management
  • Spend categorization and analytics
  • Demand Forecasting


Fuld & Company helps executives understand the intricacies of the external marketplace, and tie such evidence-based insights to strategies by leveraging modern-age tools for data analysis. By helping leaders of Global Fortune 1000 companies define their intelligence needs and gather and analyze relevant data, Fuld & Company consultants have become known as critical partners for executive decision-making.

Featured Resources

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Personalized marketing strategy to increase customer spend

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Personalized marketing strategy to reduce customer churn

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Developing a data-driven customer loyalty strategy to improve customer retention

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