Insights to understand growth and development opportunities to achieve and retain market share, capture customers and improve the top-line.
Enhance your organization’s market position and brand perception through strategies that improve value, create differentiation, and address disruption.
Navigate today's and tomorrow’s competitive marketplace and enhance your strategic decision-making with concrete insights about the external environment.
Methodologies » War Gaming
Before an event, professional athletes train intensively in anticipation of challenges they may face. During competition, they excel because they have rehearsed a strategy for every conceivable situation. Executives are like athletes and strive to be prepared for every competitive situation. Even experienced executives, sometimes launch new strategies with limited consideration of the external factors which undermines success. That’s why business war gaming is a fruitful exercise.
Business war gaming will both effectively test strategic plans against likely competitor behavior and develop contingency plans that address future uncertainty. Rehearsing and codifying business strategies preemptively means strategies are realistic, robust, and quicker to execute.
Business war games deliver action-oriented results that include a set of tested and robust strategies while encouraging team-building and a sense of ownership for the resultant strategies.
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Read Prepare for a War Game by Mapping the Competitive Landscape
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