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Insights to understand growth and development opportunities to achieve and retain market share, capture customers and improve the top-line.
Enhance your organization’s market position and brand perception through strategies that improve value, create differentiation, and address disruption.
Navigate today's and tomorrow’s competitive marketplace and enhance your strategic decision-making with concrete insights about the external environment.
Expand your company’s marketing reach with data-rich thought leadership research, analysis, data visualization, and report writing services.
Competitive Intelligence (CI) is the collection and analysis of information to anticipate competitive activity, see past market disruptions and dispassionately interpret […]
Strategy guru, Michael Porter defines competitive strategy in very simple terms. Strategy, he says, is performing different activities from your rivals, […]
Background A global maker of complex M2M industrial solutions had recently lost some contracts to smaller, seemingly more risky competitors. […]
Background A leading PC maker saw an opportunity to increase its share of the $1 billion global market for peripherals […]
Creating a pricing intelligence gathering and analysis process for your organization’s pricing function is essential. Failure to gather and assess this […]
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