Competitive Pricing Intelligence
Posted April 5, 2016|
Creating a pricing intelligence gathering and analysis process for your organization’s pricing function is essential. Failure to gather and assess this intelligence can lead to pricing strategies that are out of sync with market expectations.
A pricing strategy informed by competitive intelligence enables competitive strategists and pricing professionals to partner to reinforce the value of a firm’s differentiated offering.
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Tags: Competitive Intelligence, Competitive Strategy, Customer Analytics, Market Analysis, Pricing Strategy, Win/Loss Analysis
