Competitive Pricing Intelligence
Posted April 5, 2016|
Creating a pricing intelligence gathering and analysis process for your organization’s pricing function is essential. Failure to gather and assess this intelligence can lead to pricing strategies that are out of sync with market expectations.
A pricing strategy informed by competitive intelligence enables competitive strategists and pricing professionals to partner to reinforce the value of a firm’s differentiated offering.
Pricing intelligence and associated strategic frameworks such as competitive war-gaming – illuminate when and where market needs are going unmet by competitors or where market inefficiencies exist. A firm that can exploit these conditions can extract price to its advantage. Intelligence can also validate opportunities for ongoing development of value-added products, services, and enhancements.