Competitive Pricing Intelligence
Posted April 5, 2016|
Creating an intelligence gathering and analysis process for your organization’s pricing function is essential. Failure to gather and assess this intelligence can lead to pricing strategies that are out of sync with market expectations.
Pricing strategy informed by competitive intelligence enables competitive strategists and pricing professionals to partner to reinforce the value of a firm’s differentiated offering.
However, legal and ethical considerations must guide how intelligence is gathered on competitor prices.