Insights to understand growth and development opportunities to achieve and retain market share, capture customers and improve the top-line.
Enhance your organization’s market position and brand perception through strategies that improve value, create differentiation, and address disruption.
Navigate today's and tomorrow’s competitive marketplace and enhance your strategic decision-making with concrete insights about the external environment.
Expand your company’s marketing reach with data-rich thought leadership research, analysis, data visualization, and report writing services.
When your best account is someone else's best prospect, differentiation is essential. Custom intelligence on each account or decision-maker can make the difference.
Methodologies » Scenario Planning
In an increasingly competitive marketplace, business leaders must acknowledge and address the likelihood of future uncertainty. A host of variables – including consumer trends, the economy, market conditions, global security concerns, and competitor actions – often obscure a clear road to competitive success.
Traditional planning methods, developed well before the Internet may deliver underwhelming results. Seeking relevant solutions, leaders at progressive organizations need proactive and innovative business strategies to embrace future volatility – not run from it.
Our Scenario Planning method is a road-tested solution that prepares you for numerous situations. Different from conventional approaches that plan for a single set of outcomes to competitive situations, Scenario Planning takes a broader, more realistic approach that assesses today’s marketplace, considers tomorrow’s, and prepares you for both.
With over 35 years of experience in competitive strategy, Fuld + Company is uniquely qualified to help your company realize the benefits of utilizing a scenario approach. We collaborate with you to reveal substantive insights that drive robust competitive strategies. Select success stories include advising:
Scenarios, while compelling, are a means to an end and not the solution itself. We therefore focus each Scenario Planning project on actionable outcomes and provide a range of strategic options in our final recommendations. We include detailed explanations why one set of options may be more effective than another. We also provide a set of Early Warning Indicators that help guide competitive intelligence collection and analysis, so you know as soon as possible which strategy to employ for maximum effect.
Download our White Paper: Healthcare Scenarios in a Trump World
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