Blog Posts

What is Competitive Intelligence?

Posted by | Fuld & Company

Competitive Intelligence GraphicCompetitive Intelligence (CI) is the collection and analysis of information to anticipate competitive activity, see past market disruptions and dispassionately interpret events.

It is an essential component to developing a business strategy. CI analysis provides insight into marketplace dynamics and challenges in a structured, disciplined, and ethical manner using published and non-published sources.

Competitive Intelligence:

  • Incorporates external competitive and market forces into strategic planning
  • Generates strategically relevant insights from research and structured analysis
  • Enhances marketing, strategic planning, finance, and operations
  • Conforms to antitrust and trade secret laws, legal and ethical best practices and the client’s corporate code of behavior
  • Minimizes decision risk and reduces uncertainty about external developments

Uses of Competitive Intelligence:

  • Develop corporate or business unit strategies
  • Shape counter-competitive strategies against one or more competitors
  • Prepare a new product launch, new market entry, or other strategic move in the market
  • Benchmark other organizations
  • Anticipate and plan for future market opportunities and disruptions
  • Assess effectiveness of competitors market positioning and product messaging

Tags: , , , , ,

Related Resources

Read More

​Why Competitive Intelligence still needs the human edge 

​Strategic Consortium of Intelligence Professionals (SCIP)‘s IntelliCon in New Orleans was largely devoted to understanding Competitive Intelligence (CI) in an […]

Read More

Global EV shifts: how BYD is navigating tariffs and reshaping supply chains

One of the biggest dangers to the US economy from China is the threat to US auto manufacturers with the […]

Read More

Competitive intelligence across the value chain: turning insights into impact

Competitive intelligence (CI) is no longer confined to sales decks and strategic planning meetings. The most competitive companies are embedding CI across […]

Subscribe to our mailing list for our latest updates:

Subscribe Now