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Insights » New Product Launch
There’s no denying that business leaders are under constant scrutiny to perform. Their business strategies must deliver results that meet […]
Background A biologic drug, with annual sales over $1 billion, offered a tempting target for nearly a dozen pharma companies […]
Background A leading PC maker saw an opportunity to increase its share of the $1 billion global market for peripherals […]
Drug pricing became a topic of common and passionate interest in 2015 when Martin Shkreli, then CEO of Turing Pharmaceuticals, […]
To be successful, pharmaceutical product launches must address multiple challenges, such as having the sales force properly educated, aligned, and […]
The global economy is in transition, not so much as the result of superpower politics, but more so as the […]
On March 16, 2017, Amgen released positive cardiovascular outcomes data for its PCSK9 inhibitor, Repatha. Yet, it could be tough […]
Background + Challenge A multinational medical devices company with only a small presence in China wanted to bolster its sales […]
Whether you realize it or not, chances are that you have interacted with one or more deep learning algorithms within […]
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