Product Launch Pitfalls
Posted July 17, 2017|
To be successful, pharmaceutical product launches must address multiple challenges, such as having the sales force properly educated, aligned, and deployed, reimbursement support established, and proper market assessment and physician education performed.
However, when small or mid-sized pharmaceutical companies launch their first product or enter a new market, these challenges are often intensified. Only by being aware of these obstacles can executives and brand teams hope to successfully launch their new product.