White Papers

Pharmaceutical Product Launch Pitfalls

Posted by | Fuld & Company

To be successful, a pharmaceutical product launch must address multiple challenges, such as having the sales force properly educated, aligned, and deployed, reimbursement support established, and proper market assessment and physician education performed.

However, when small or mid-sized pharmaceutical companies plan to enter a new market, these challenges are often intensified. Only by being aware of these obstacles can executives and brand teams hope to successfully launch their new product.

Fuld & Company’s Life Science consultants have conducted analyses of the most common pitfalls in pharmaceutical product launch strategies that have hampered dozens of product launches and have uncovered the major strategies and tactics that mark a triumph.

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