White Papers

Product Launch Pitfalls

Posted by | Fuld & Company

To be successful, pharmaceutical product launches must address multiple challenges, such as having the sales force properly educated, aligned, and deployed, reimbursement support established, and proper market assessment and physician education performed.

However, when small or mid-sized pharmaceutical companies launch their first product or enter a new market, these challenges are often intensified. Only by being aware of these obstacles can executives and brand teams hope to successfully launch their new product.

Fuld & Company’s Life Science consultants have conducted analyses of the most common pitfalls that have hampered dozens of product launches and have uncovered the major strategies and tactics that mark a triumph.

Download the Whitepaper:



Tags: , , , , ,

Related Resources

Read More

Early Warning & Scenario Planning Toolkit

Competitive intelligence and scenario planning tools help companies stay ahead of market trends and outsmart the competition In today’s volatile, […]

Read More

Healthcare Research Essentials: Tools & Techniques in Life Sciences Consulting Services

Healthcare Research Essentials: Tools & Techniques in Life Sciences Consulting Services integrates traditional methodologies with innovative techniques to support professionals […]

Read More

A comprehensive overview of neuromarketing techniques

Neuromarketing is a form of market research that studies consumers through neuroscientific techniques to explain consumer preferences, motivations, and expectations […]

Subscribe to our mailing list for our latest updates:

Subscribe Now