Product Launch Pitfalls
To be successful, pharmaceutical product launches must address multiple challenges, such as having the sales force properly educated, aligned, and deployed, reimbursement support established, and proper market assessment and physician education performed. However, when small or mid-sized pharmaceutical companies launch their first product or enter a new market, these challenges are often intensified. Only by being aware of these obstacles can executives and brand teams hope to successfully launch their new product. Fuld + Company’s Life Science consultants have conducted analyses of the most common pitfalls that have hampered dozens of product launches and have uncovered the major strategies and tactics that mark a triumph.