Advance praise for
The Secret Language of Competitive Intelligence

“…an accessible and practical handbook for reframing the way you think about your competitors,”
– Business Week

“This highly readable how-to by a top expert should be your first choice on competitive intelligence.”
– Entrepreneur Magazine, August 2006

To receive the free first chapter, click here.

“One of the most important - and toughest - jobs of a manager is "seeing through" the competition: understanding the strategy, cost structure and pricing models of the companies that you bump up against in the marketplace. Leonard Fuld's new book offers approaches and insights into solving a problem which bedevils managers at every level.”
--Robert Crandall, retired Chairman and CEO of American Airlines

“A big part of every executive's job is having a clear-eyed realistic understanding of the marketplace. Yet, the problem, as Leonard Fuld says, is that every market is full of ‘distortions, rumors and smoke screens.’ What he does in The Secret Language of Competitive Intelligence is provide potential solutions to the problem with practical tools for separating fact from fiction and the wheat from the chaff. The result is a methodology for understanding whether the competition you face is mediocre, weak or strong, what its future plans are and the steps you need to take to be successful. In short, a smart, easy-to-use set of ideas for how to get the information you need to make the decisions you must.”
--Yang Yuanqing, Chairman of the Board, Lenovo Group Ltd

“Leonard Fuld is the grandmaster of this kind of competitive intelligence work. He knows all about how companies engage in denial and need what he calls a moment of ‘competitive clarity.’ This book walks the reader through his techniques in very clear language. Yet it imparts an extremely sophisticated understanding of how to understand what the competition is doing.”
--William J. Holstein, Editor in Chief of Chief Executive

"Leonard Fuld is the guru of competitive intelligence. In his new book, he shows your company how to anticipate competitors' moves, through war games and other methods. His stories and ideas will make you question whether you're doing an adequate job of staying ahead of the competition."
--Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing,
Kellogg School of Management, Northwestern University

"My challenge as an executive is digesting gobs of loose data. One of the great benefits of Leonard Fuld's The Secret Language of Competitive Intelligence, is to figure out how to filter that data and understand what it really means."
--Dr. Ku-Hyun Jung, President, Samsung Economic Research Institute

In his new, groundbreaking book, let Leonard Fuld show you how your business success will depend on the five new intelligence realities of the 21st century.  Weaving a colorful, international tapestry of stories and lessons from some of the world’s most successful CEOs to sales people and scientists, Mr. Fuld will teach you how to apply each of these realities.  Specifically, you will see

• How to avoid becoming your own worst enemy by removing blinders that can hide a competitor’s threatening moves.

• How to see your competitor’s vulnerability and take advantage of the easily exploitable opportunities it presents.

• How to run a war game to anticipate a rival’s pricing moves, new product introduction, distribution strategy, or even to avoid being surprised by new entrants who play by different rules altogether. 

• How to use the Internet to see through competitor’s smokescreens and find real intelligence gems, including the top ten ways to use the Net to see through distortions

For over 25 years, Leonard Fuld has been developing ground-breaking ways for managers to stay two steps ahead of the competition; offering them effective ways of finding out about pricing, new product roll-outs, strategic alliances, outsourcing, and cost of operations.  In The Secret Language of Competitive Intelligence he shows how to take data that is widely available to everyone, think critically about it and convert it into highly refined intelligence that leads to effective market-based decisions.

Nimble is no longer enough. Today you need to thoroughly know your competition.  Companies like Dell, Wal-Mart, and Google – even a pepperoni company - have rewritten the rule book.  Success no longer relies simply on having first-rate products, stellar service, and efficient operations. In this new reality, competitive intelligence, the ability to see through or stay ahead of your competition, is the unspoken, hidden key to success.

LEONARD M. FULD is the founder and president of Fuld & Company and co-founder of the Fuld Gilad Herring Academy of Competitive Intelligence.  He is a leader in the field of competitor intelligence and has created many of the information gathering techniques currently used by corporations around the globe. His articles have been published in leading publications, including the Wall Street Journal, Harvard Business Review and the Journal of Business Strategy. Mr. Fuld and his firm have also been profiled in the The Economist and The New York Times