Information Technology

In recent years, technology companies, including hardware, cloud services and particularly SaaS providers, have experienced a shift in how they need to compete.

Technology is increasingly viewed as a commodity by buyers and consumers, and value propositions have diminished leaving opportunity for new entrants with more nimble, efficient operating models to enter the market offering comparable services at a lower cost.

Fuld & Company has worked with technology companies across varying audiences and industries to provide comprehensive competitor, technology and market analyses. Dedicated to helping them create strategies given their value proposition and portfolios:

• Help understand and adjust to shifting competitive landscapes.
• Analyse business challenges for all sizes ranging from leaders to new entrants.
• Design bespoke methodologies to better diminishing value propositions.
• Re-training sales forces to take a different sales approach to winning new business.
• Correcting misguided internal assumptions about what matters most to customers and competitors’ capabilities.
• Assess Merger & Acquisition prospects.