Social Media and Text Analytics


Social Media and Text Analytics

Leverage social media and NLP (natural language processing) analytics for text mining applications in marketing and beyond.



  • Leverage network analysis to identify key influencers
  • Create customer social personas
  • Track and benchmark own and competitor media performance and social CRM metrics


Customer Voice

  • Analyze product feedback and reviews through sentiment and thematic analytics


Innovation and Product Development

  • Identify liked and disliked features, and unmet needs through thematic analytics


Competitive Intelligence

  • Track and benchmark share of voice, sentiment, and messaging


Human Resources

  • Calibrate employee performance and identify upskilling requirements through thematic analysis of qualitative performance forms


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