Competitive Intelligence – Essential Skills Series

Posted by | Fuld & Company

Whether you’re a seasoned professional or new to Competitive Intelligence, our series of Essential Skills for Competitive Intelligence Professionals will give you the knowledge and tools you need to excel.

This series, presented by Mike Ratcliffe, Chief Knowledge Officer at Fuld, guest lecturer at UC Berkeley’s Business School and Competitive Intelligence expert, is designed to equip CI professionals with the essential insights and skills to navigate today’s business landscape. Each video explores a critical aspect of CI, from introducing its core concepts to advanced research and analysis techniques, ensuring you have the tools and knowledge to stay ahead of the competition.

1. What is competitive intelligence?

An introduction to competitive intelligence and the process of gathering and analyzing information about competitors to inform strategic business decisions.

What you’ll learn: The role of CI in informed decision-making Key components of CI How CI is practiced across a range of sectors

2. Forces behind your market

Understand the market dynamics, economic factors, and competitive pressures that influence strategic decisions.

What you’ll learn: The impact of external factors like PESTEL Why internal dynamics are important How to identify market trends for competitive advantage

3. Understanding your rivals

Learn how to identify key competitors, understand their strategies, and anticipate their moves.

What you’ll learn: How to profile your competitors’ strengths, weaknesses, and strategies What insights can be gained from your competitors’ strategies How competitor positioning affects market dynamics

4. Doing the Research

Learn how to conduct thorough and ethical research to gather valuable data, and discover the tools and sources needed for gathering competitive intelligence.

What you’ll learn: Why continuous CI research and deep dives are necessary How to exploit data sources from internal records to primary research Crafting compelling narratives using financials and trends

5. Analysis & Workshops

In this final session Mike shares how you can extract actionable intelligence and insights from complex data and the value of workshops such as war games.

What you’ll learn: How to adapt analysis to new information Simulating competitive scenarios in interactive workshops Demonstrating the ROI of Competitive Intelligence

Tags: Competitive Intelligence