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Insights » Brand Strategy
Why John Hancock’s recent Vitality Program points to a call for creativity and digitization in a historically staid industry. An […]
Strategy guru, Michael Porter defines competitive strategy in very simple terms. Strategy, he says, is performing different activities from your rivals, […]
Nairobi, Kenya, the hub of East Africa, is a bustling city marked by contradictions – for example, it houses a […]
Let me be clear right from the start – I loathe Uber. While I’m a big fan of ride-hailing services, […]
One of my fondest memories growing up in New York was going into “the city” (that’s what we Long Islanders […]
I have a nice office at Fuld + Company, it’s one of the perks of being the CEO. In my […]
On August 14, 2017, Kenneth C. Frazier, Chairman and CEO of Merck, resigned from President Trump’s American Manufacturing Council. In […]
The recent launch of Tesla’s mass-market vehicle, the Model 3, has people wondering what the connected car landscape will look […]
There are countless ways to look at the implications of Amazon’s proposed $13.7 billion takeover of Whole Foods, that it’s the […]
Should CVS consider acquiring a health plan? If yes, then which one? With a market-cap of about $80 billion and […]
Walmart, the largest private employer in the United States, is not likely to appear on one of those “ten best […]
A company’s marketing strategy has a direct impact on sales and market share. While there are several components of a […]
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