News + Press

Patient Support Programs—Providing Help Beyond Financial Support

Posted September 21, 2018| Fuld + Company

Varun Naik was called upon by PM360 to share best practices on Effectively Developing a Patient Support Program by Leveraging Competitive Intelligence (CI) tactics. He also covers this topic broadly in a Fuld + Company whitepaper.

Patient Support Programs | Varun Naik, Fuld + Company

An effective PSP is critical to a drug’s success and requires significant resources to develop and manage.

Therefore, organizations must make the right investment decisions with a focus on the patient’s needs, especially as patients play a stronger role in their treatment decisions. Executives must also identify elements that create exceptional value for patients and meet the needs of healthcare offices.

Developing a robust strategy for a patient support program begins with assessing the current environment.

By benchmarking existing programs and pinpointing their areas of improvement, companies can leverage insights to refine their approach and create a competitive advantage. While all programs tend to include the same basic elements, there is no one size fits all approach, as experiences differ by indication. However, some success criteria Fuld + Company has identified for all patient support programs are…

 

 

About Varun Naik

Varun Naik serves as Director in the Life Science Consulting practice at Fuld + Company. He specializes in rare disease, biosimilars and other pharma related topics.

Tags: , , ,

Related Resources

Read More

Fuld + Company Enters Exclusive Partnership with Last Mile Insight, LLC to Expand Sales Intelligence Offerings

The new partnership will deliver clients more robust sales intelligence about their customers and prospects, fueling account-based sales efforts. Boston, […]

Read More

Fuld + Company Welcomes Health & Life Sciences Practice Leader, Michael Ratcliffe

Michael Ratcliffe brings both deep industry expertise and intelligence and strategy consulting capabilities to the firm. Boston, Mass. November 26, […]

Read More

Fuld + Company Announces New, Senior Hire for Energy Practice

Keith McWhorter, MBA, Brings Strong Domain Knowledge, Strategy, Analysis and Research Capabilities to the Firm Boston, Mass. July 11, 2019—Fuld […]

Subscribe to our mailing list for our latest updates: