Newsletter – March 2023

Posted by | Fuld & Company

Many studies have demonstrated the importance of human resources in obtaining a competitive advantage. When people and people practices are aligned with a company’s goals, success is much more likely. This month, we explore how companies can leverage people analytics to optimize their human resources function.

Another way data analytics can be used is to elevate a company’s brand. Read how Fuld used social media analytics to design a calculated media and influencer intervention that helped a leading cosmetics organization increase consumer perception of their brand to maintain their competitive edge. 

Finally, for our competitive intelligence colleagues – for those of you who are unsure of how to leverage Data and Market Analytics in your CI and Strategic Planning activities, we’d be happy to have a conversation. 

We hope you find this issue insightful, and if you have any suggestions or questions, I’d love to hear from you!

People Analytics – Optimize Your People Data

The global market for People Analytics is estimated to grow five times to over $10bn by 2030. Companies are collecting and tracking a growing range of employee-related data points, and Human Resources managers are increasingly adopting predictive analytics for strategic decision-making. While the power of People Analytics is promising, many organizations are struggling to derive optimum value due to… [read more]

Gain a Competitive Edge Using Social Media Analytics

When a a luxury cosmetic brand needed a boost, they looked to Social Media Analytics to help them refresh their competitive strategy. Learn how Fuld leveraged social media data, sentiment analyses, semantic analyses and influencer activity to help the brand plan and execute a strategic media and influencer intervention… [read more]

Missed Our Latest Webinar? Watch the Recording Now!

In case you missed our recent webinar on How to Mitigate Cultural Bias in Market Research, don’t worry, we’ve got you covered! The replay is available here.

Stay tuned for more exciting webinars and events coming soon!