White Papers

Competitor Crazy Ivans

Posted by |

Competitors can make sudden, radical changes in direction. Anchored by concrete examples from client experiences, this white paper outlines how seemingly irrational moves can overturn assumptions, spur insights, and inform robust competitive strategies.

“Russian captains sometime turn suddenly to see if anyone’s behind them. We call it ‘Crazy Ivan.’ The only thing you can do is go dead. Shut everything down and make like a hole in the water.”

One persistent challenge of developing and executing a robust competitive strategy is the often unpredictable nature of competitors, especially when they believe they are under competitive pressure — in essence, being “followed” by an adversary. I call these moves competitor Crazy Ivans.

Download the Whitepaper:




Tags: , , , , ,

Related Resources

Read More

Early Warning & Scenario Planning Toolkit

Competitive intelligence and scenario planning tools help companies stay ahead of market trends and outsmart the competition In today’s volatile, […]

Read More

Healthcare Research Essentials: Tools & Techniques in Life Sciences Consulting Services

Healthcare Research Essentials: Tools & Techniques in Life Sciences Consulting Services integrates traditional methodologies with innovative techniques to support professionals […]

Read More

A comprehensive overview of neuromarketing techniques

Neuromarketing is a form of market research that studies consumers through neuroscientific techniques to explain consumer preferences, motivations, and expectations […]

Subscribe to our mailing list for our latest updates:

Subscribe Now