Strategic Planning connects company goals and aspirations to the realities of the marketplace.
Strategic Planning details how a firm will use and deploy its internal resources and capabilities to achieve a sustainable competitive advantage. It depends on an accurate assessment of competitive and market forces.
Competitive Intelligence (CI) is the collection and analysis of information to anticipate competitive activity, see beyond market disruptions, and dispassionately interpret events.
CI uncovers external opportunities and challenges in a structured, disciplined, and ethical manner using published and non-published sources.
Market Insights provides a view into the behavior of customers and the size and shape of markets, both now and in the future.
Often used to address growth-oriented questions, Market Insights relies on data driven analysis of geographic, demographic, psychographic, and product-related qualities of target markets.