A long-established market leader in a number of food categories let a new compact packing design opportunity slip through its fingers. A new entrant in the food business had adopted this packaging and along with savvy promotional campaigns soon held more than 65% market share, surprising the four incumbent market leaders. The question for the client was about the new entrant’s ability to sustain its market share and growth. Did it have the financial wherewithal as well as manufacturing and distribution smarts to hold its own? Our work concluded “yes” on every question.
"Fuld took the time and energy to learn our business, learn the multiple channels that are involved in agribusiness today, and the differences between us and a key competitor.”
-Market Insights Manager from an agribusiness company
“Fuld does excellent work and we continue to benefit from it. Most helpful were the predictions about the industry, which have proven to be true.”
-Market Intelligence Manager from a leading mobile technology company