Who We Are

Our History

Founded in 1978 and now backed by Phronesis Partners, Fuld & Company pioneered the practice of competitive intelligence to support competitive strategy—helping executives understand the intricacies of the external marketplace, and tie such evidence-based insights to strategies. By helping leaders of Global Fortune 1000 companies define their intelligence needs and gather and analyze relevant data, Fuld & Company consultants have become known as critical partners for executive decision-making. Whether the question be about products, customers, competitors, partners, regulations or other aspects of the business landscape, executives turn to Fuld & Company for strategic competitive strategy support.

For the past four decades Fuld & Company has cemented its position as the preeminent competitive strategy consultancy.

With offices in the United State, Europe and Asia Pacific, we partner with corporations across the industry spectrum. We have executed more than 10,000 strategic engagements that have helped our clients grow, enter new geographies, expand into new verticals, assess new partnership and launch new products.

Working in high-touch cohesive teams, our experts tailor our methodologies to each client’s particular circumstances. We provide customized insights, tangible recommendations, and forthright decision support to create robust differentiation strategies precisely where and when needed, for the greatest impact.

 

Our Values

Our goal is your success.  In addition to executing high-quality work delivered ethically and professionally, Fuld & Company’s culture is based on our guiding principles: