White Papers

One Category, Many Brands: A Strategic Play

Posted May 17, 2017| Fuld + Company

A company’s marketing strategy has a direct impact on sales and market share.

While there are several components of a successful marketing strategy, brand strategy – when developed and executed well – can have an instrumental effect at improving a company’s market share, in part by taking share from competing brands.

In markets experiencing low or flat growth, taking share from competitors is the only way to achieve share growth that exceeds the overall growth of a market.  And, in highly competitive categories, a multi-brand strategy can be particularly effective at growing share, reinforcing customer loyalty, and boxing out competitors.


Download the Whitepaper:

Tags: , , , , ,

Related Resources

Read More

2019 Pharma Companies to Watch Report

This proprietary qualitative analysis identifies five top pharmaceutical companies that stand out as major disruptors. Fuld + Company’s analysis includes […]

Read More

Competitive Intelligence (CI) Dictionary

Competitive Intelligence is the collection and analysis of information to anticipate competitive activity, see past market disruptions and dispassionately interpret […]

Read More

Early Warning & Scenario Analysis Toolkit

Conduct Scenario Analysis and establish an early warning system that keeps your company one step ahead of market trends + competitors. […]

Subscribe to our mailing list for our latest updates: