September Newsletter 2022
Posted by | Fuld & Company
This month’s newsletter brings you the latest insights and perspectives from Fuld. In this issue, we feature our latest expert blog on how content is driving business for mid-market investment banks and private equity firms. We describe a recent assignment where our buy-side specialists helped a leading private equity firm identify and value a new acquisition. We’ve got exclusive news and developments in 5G, CVC, and sustainability for you. And finally, an introduction to our new CMO!
Content – A big business driver for mid-market PE and IB firms.
Author: Nilesh Sharma | Vice President, Strategy & Financial Research
Despite the renowned adage, “Content is King,” some investment banks (IBs) and private equity (PE) firms still ponder the value of content marketing. After all, they may have been receiving a significant amount of business through referrals or word of mouth for years. But in today’s digital world, content marketing is increasingly important for increasing SEO (search engine optimization) to support online discoverability. To what extent does your firm leverage content as part of its marketing strategy? How can your firm harness the power of content to generate leads? Learn how Fuld helps our PE and IB clients with their content in this month’s expert blog.
How Fuld & Company helped a middle-market private equity client to ramp up their deal origination and due diligence activities.
A long-standing mid-market private equity client, still harvesting its third fund, obtained the first close for its fourth fund. As a result, the client swiftly needed buy-side assistance to identify investment opportunities in speciality sectors such as business services, consumer, and industrial/manufacturing. Discover how Fuld’s buy-side team collaborated closely with the client to escalate their deal origination and due diligence efforts to find a company that fit well into the Fund’s overall objectives at the right price.
Is your firm using thought leadership to gain a competitive edge?
Join us at the Profiting from Thought Leadership conference (online or in-person, Nov 2-4, 2022), hosted by Rattleback and sponsored by Fuld’s partner firm, Phronesis Partners. Attendees will learn innovative strategies for creating and leveraging thought leadership to build their brands and win clients.
Welcome our new CMO!
Fuld & Company and Phronesis Partners welcome Elaine Pratt as the newly appointed Group Chief Marketing Officer. Elaine will lead our marketing strategy across both brands to position and promote our portfolio of solutions.
If you’d like to discuss in more detail how we work with our clients and, if you like our insights, we’d love to hear from you. Get in touch now.