Fuld & Company and Phronesis Partners welcome Elaine Pratt as the newly appointed Group Chief Marketing Officer
Posted by | Fuld & Company
Phronesis Partners and Fuld & Company today announced the appointment of Elaine Pratt to the role of Group Chief Marketing Officer. In this capacity, Elaine will lead the marketing strategy and activities for the two brands.
By: Phronesis Partners and Fuld & Company
BOSTON – Aug 25, 2022 – Phronesis Partners and Fuld & Company, a fast-growing research, analytics, and advisory business, today announced the appointment of Elaine Pratt to the role of Group Chief Marketing Officer. In this role, Elaine will lead our marketing strategy across both brands to position and promote our portfolio of solutions, including financial, market, and business research, competitive intelligence, thought leadership, data analytics, strategic insights, and shared services.
Elaine is a seasoned marketing leader who brings over 20 years of experience building and leading global marketing strategies and teams, with a focus on the professional services, consumer, and technology sectors. Previous roles held by Elaine include Global Marketing Director for KPMG’s Consumer & Retail and Technology & Communications practices, Global Campaigns Team Leader at OpenText, and freelance Marketing Strategist, working with several Fortune 500 companies.
Based in Toronto, Canada, Elaine holds an MBA from the Schulich School of Business and a BBA in Marketing and Finance from York University.
“Joining Phronesis Partners and Fuld & Company is an exciting opportunity to work with global leaders in research, analytics, and intelligence,” says Pratt. “Business demand for new information has never been greater as companies increasingly rely on the insights that Phronesis and Fuld have the expertise, experience, and network to provide. I look forward to expanding our reach within and beyond our loyal customer base to help the companies we serve succeed and gain a competitive edge.”
Speaking on this occasion, Alok Tayal – chairman of the board of the group of companies says “The group is growing rapidly and has set its goals of doubling its revenue within the next three years. Our success is driven by our ability to provide sector-specialized services that contribute to our client’s revenue growth. In addition, it helps our clients compete better in the marketplace, develop new markets, connect effectively with their customers and uplift their margins. Elaine’s passion for marketing, experience with global brands, and industry knowledge make her the ideal candidate to take the group success forward.”
About Fuld & Company
Fuld & Company is a competitive strategy consultancy that helps clients anticipate competitive activity, see beyond market disruptions and develop or refine robust business strategies. Through research and evidence-based analysis, Fuld & Company delivers sound expertise to solve complex and tactical challenges for its Global Fortune 1000 clients. Fuld & Company has been a pioneer in competitive strategy consulting for over 40 years, and its leaders have been recognized by top-tiered publications such as Fortune, Harvard Business Review & Fast Company.