Successful companies have a clear view of external market forces that may advance or challenge their business growth plans. They know how they can grow by assessing where they stand relative to competitors, how customers view them, which competitive advantages they can exploit, and what they must do to close gaps. Fuld + Company helps its clients gain external market insights, so they can realize business objectives.
Customer research focuses on analyzing historical data with the help of opinion polls, focus groups, surveys, voice of the customer, and other techniques, specifically to determine market opportunities.
Customer research is more science than art, delivering data points that describe a knowable or identifiable element of the market – market share, brand awareness, customer experience, and all this information can impact a business’s ability to differentiate and grow the business. By leveraging a superior understanding of the current environment, you can anticipate customer needs.