February Newsletter 2023
Posted by | Fuld & Company
Increasingly, we see companies like yours relying on data analytics to provide the latest intelligence and insights required to gain or keep their competitive edge.
In this issue, we focus on helping companies unlock greater value from their data. On February 15th, we will host a webinar on Mitigating Cultural Bias in Market Research. Join us to better understand and interpret cultural differences and learn how to ensure that your cross-cultural research is delivering unbiased results We also recently published an informative article on Marketing Analytics. This article highlights key strategies that companies can use to enhance the value of their marketing data—tips that will be relevant for anyone who uses (or wants to use) data analytics to grow market share.
Finally, we’re excited to introduce Charles Collier, who recently joined Fuld as Senior Vice President of Consulting, Research & Analytics. Read more about Charles below to learn how his long history of working with Private Equity companies will bring great value to many of our clients.
If your company uses cross-cultural data to make decisions about its markets, join us for this upcoming live webinar focused on how to identify and account for cultural nuances in market research. Research and analytics experts, Michele Sachar and Yusof Ahmad will share their proven strategies to optimize research and survey design, interpret results, and generate valid comparisons when conducting or using research from multiple cultures or countries.
A recent CMO survey showed that while many companies are leveraging marketing analytics to analyze their marketing data, only two in five reported a resulting increase in revenue and market share. Our new article, Marketing Analytics – Four Tips to Drive Impact looks at how companies can improve how they use analytics to unlock greater value from their data.
Gain a sustainable competitive edge and get more out of your data by following these Four Tips. Read more…
Fuld & Company welcomes Private Equity Management Consulting leader, Charles Collier, as Senior Vice President, Consulting Research & Analytics. Charles brings a wealth of experience in providing advisory and consulting services to private equity firms and key retail and restaurant brands. He will lead Fuld’s business development and advisory efforts focused on private equity/venture capital firms and family offices. Read more…
How Fuld helped a multinational video conferencing provider boost lead conversions and drive sales growth
Historically, a multinational provider of video conferencing systems saw double-digit growth in its B2B division. So, when B2B sales stalled and its market share steadied, they looked to Fuld to help them reset, clean, enrich and expand their CRM. Read how Fuld helped this company redesign its sales strategy–including lead sizing and territory design—to help it boost lead conversion by 8 percentage points and sales growth by 12 percentage points. Read more…