Competitive intelligence meets big data
Posted by | Fuld & Company
This month we explore how competitive intelligence is evolving from a periodic task into a strategic advantage that drives smarter decisions across organizations. We also examine how companies like Abbott and CSL Behring are embedding CI into everyday operations to anticipate market moves and outpace rivals. Finally, we share examples of how targeted intelligence helped a hygiene leader defend market share against a sub-brand threat and enabled a SaaS company to neutralize an emerging competitor before it became critical.
Is Competitive Intelligence part of your company’s DNA?
Competitive intelligence (CI) is most effective when it is built into the way an organization operates. Following on from our recent webinar see how CI can be embedded to support planning and decision-making at every level.
Reflections from Big Data LDN 2025
Big Data LDN 2025 showcased data, analytics, and the rise of Agentic AI. A real focus was how businesses can overcome challenges in governance, culture, and strategy to turn AI into real value.
How brand ecosystems shape market strategy
A global hygiene leader needed a clear view of a key competitor and its sub-brands. Read how we guided the client’s US strategy, to support growth and defend their market share.
How deeper intel shifted a SaaS company’s competitive strategy
A leading US SaaS company sought to understand the potential threat of a fast-growing start-up. Our research revealed the competitor posed a far greater concern than expected. Read on to see how we provided the client with a complete view to guide their strategy.
Tags: big data competitive intelligence, Competitive Intelligence, Competitive Strategy, Market Intelligence, Strategic Planning
