Competitive Intelligence (CI) Dictionary
Posted by | Fuld + Company
Competitive Intelligence is the collection and analysis of information to anticipate competitive activity, see past market disruptions and dispassionately interpret events. To cover off on the most commonly used terms, Fuld + Company produced a resource, the CI Dictionary, to help define the commonly discussed elements of competitive intelligence.
Competitor Intelligence – Similar to competitive or business intelligence, this phrase refers to legally and ethically collected information on a rival that has been analyzed to the point where you can make a decision. Example: “Our chief rival, a stock brokerage firm, is reducing its brokerage force by onethird over the next five years in favor of direct Internet electronic sales and transactions. This will reduce their costs, allowing them to cut their transaction fees by onehalf, placing us in a high-cost, non-competitive position.”
Intelligence Cycle – The four-step description of how intelligence develops. Intelligence develops in a cyclical manner. Step 1: The questions Step 2: The collection of the information Step 3: Analysis of the information Step 4: Delivery of the intelligence to the individual or individuals asking the question in Step 1. At this point, the person asking the question digests the intelligence delivered and may change the questions once again, starting the intelligence cycle all over again. This question-information-analysis- intelligence cycle may occur a few more times before the person asking the questions is satisfied and makes a decision. At that stage, the cycle stops.
Intelligence Maps – Figurative maps formed by a pattern of intelligence antennas. Because the combination of intelligence antennas differs from country to country, so too will the maps they form. For example, in the United States, the Federal Government and Publications form two dominant antennas on its map; in Italy, it might be the Chambers of Commerce and Publications. The combinations of intelligence antennas create the intelligence map for each country. See also Intelligence Antennas.
Full List of Intelligence Definitions in the Document:
Cardinal Intelligence Rule
Economic Espionage Act (EEA)
Ethics and Legalities
Freedom of Information Act (FOIA)
Moment of Change
Photoint (photographic intelligence)
Porter’s Five Forces Model
SCIP – Strategic and Competitive Intelligence
SDI (Selective Dissemination of Information)
Secondary Sources (Creative and Basic)
Strategic and Competitive Intelligence Professionals