Winning more B2B deals with AI and Competitive Intelligence
Posted by | Fuld & Company
This month we explore how competitive intelligence and AI are helping B2B sales teams win more deals through sharper insights and faster decision-making. We also examine how energy companies are rethinking strategic planning in the face of rapid market disruption. Finally, we share findings from a recent project that revealed the unexpected threat posed by a fast-moving rival for a leading internet company and the steps they took to counter it with Fuld’s assistance.
The power of Competitive Intelligence and AI to drive sales
Competitive Intelligence (CI) paired with AI equips sales teams to outsmart competitors by personalizing messaging and responding to market shifts in real time. We explore how CI and AI leverage buyer insights to build proactive strategies that close more deals.
Strategy under pressure: Navigating energy’s rapid evolution
The energy market is changing faster than traditional strategy tools can keep up. We explore how strategy workshops, focused on shorter time frames, help leaders navigate this velocity of change to respond to disruption from emerging technologies, regulatory shifts and evolving industry trends.
Countering an unexpected threat in the tech sector
A SaaS company sought to evaluate a fast-growing competitor’s pricing but uncovered a more serious challenge. Fuld’s research revealed a highly capable competitor, prompting a full threat assessment and a critical evaluation of the client’s competitive positioning to counter an underestimated threat.
Tags: AI, Competitive Intelligence, Competitive Strategy, Strategic Planning
