Vogue Business’s Winter 2021 Business Index – Redefining innovation: How top brands measure up

Posted by | Fuld & Company

The Vogue Business Index Winter 2021 update is now available. Published quarterly, the index provides comprehensive intelligence on the world’s leading brands. Fueled once again by our research, it provides the industry with the most extensive dataset to benchmark brands against competitors, identify best-practice strategies and ultimately make better decisions.

This quarter the Index reveals the Top Trends in Innovation, including a shift towards consumers wanting resale and rental, which, according to Vogue Business, only a few brands have so far embraced. And when it comes to innovation, the latest update analyses the most recent developments and trends, from new channels and services to new products and technologies, including AR/VR implementation, virtual clienteling, efforts in gamification, digital authentication and engagement with NFTs.

To find out more please follow this link to the Vogue Business Index.

Tags: brand insights, Competitive Insights, Competitive Intelligence, Consumer Products & Retail, Consumer Trends, Data