Targeting Market Growth Strategy for Medical Devices Companies
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Investment by both corporate and equity investors continues to grow in emerging markets in search of growth opportunities. As one might expect, formulating a successful market growth strategy and evaluating new targets of investment require new skills and knowledge; they also introduce new risks.To understand these risks better, Fuld & Company took a closer look at a consulting engagement we had with a medical devices firm. A case study will demonstrate how their market growth strategy faced these three risks, and the behavior exhibited by our client executives to realize their errors and refine their growth strategy.
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Tags: Early Warning & Monitoring, Healthcare & Life Sciences, Market Analysis, Medical Devices, Strategic Planning, War Gaming
