Insights to understand growth and development opportunities to achieve and retain market share, capture customers and improve the top-line.
Enhance your organization’s market position and brand perception through strategies that improve value, create differentiation, and address disruption.
Navigate today's and tomorrow’s competitive marketplace and enhance your strategic decision-making with concrete insights about the external environment.
Expand your company’s marketing reach with data-rich thought leadership research, analysis, data visualization, and report writing services.
When your best account is someone else's best prospect, differentiation is essential. Custom intelligence on each account or decision-maker can make the difference.
Services » Sales Intelligence Services
Most companies today dedicate a significant budget to some version of an account-based sales strategy to serve their most profitable accounts. Especially during the global pandemic, budget dollars were diverted from marketing activities like tradeshows and events to serve these initiatives to urgently protect and retain the top strategic accounts and maximize returns on budget spend. Sales intelligence can be a key differentiator for identifying the right approach for your business.
Relying on various analyst reports and tech-enabled databases like Hoovers, Dun & Bradstreet, DiscoverOrg, or ZoomInfo to organize and enrich data sets. These platforms certainly add some degree of intelligence but also create information overload if no one is taking the time to tailor the insights to the need of the salesperson as they prepare to interact with their key accounts.
Decision-makers want their account execs to add value to their strategy and bring new ideas. Traditional information sources and customer intelligence programs deliver information, not perspective.
What traditional information sources and customer intelligence programs do not deliver are:
Fuld + Company does the hard work to dig deep and sum up intelligence – and to provide the context and discuss the implications – delivering the quality insight and specific guidance needed to win large deals.
Are you ready to explore custom sales intelligence solutions to differentiate your account-based approach and better serve your best customers and prospects? Contact us now!
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