Understand growth and development opportunities to achieve and retain market share, capture customers and improve the top-line.
Enhance your organization’s market position and brand perception through strategies that improve value, create differentiation, and address disruption.
Navigate today's and tomorrow’s competitive marketplace and enhance your strategic decision-making with concrete insights about the external environment.
Methodologies » Early Warning Detection + Monitoring
Think of all the ways your company manages its internal information – sales forecasts, ERP systems etc. Now, think about the resources spent tracking external events. If your company is like most, it is spending a fraction of its time and effort on the external as it is on the internal. Yet, the greatest source of strategic surprise is found in the events and conditions that occur outside your organization.
Surprise acts as a risk-multiplier. It’s bad enough for companies to be confronted with external developments that complicate their strategy, but that they saw coming. When such developments happen by surprise, the company’s ability to act in a thoughtful and meaningful way is compromised.
By failing to systematically monitor and assess external circumstances and developments, companies raise the likelihood of being surprised by new developments. And surprise has its costs. Companies get blindsided all the time, often severely impacting core businesses and products, eroding shareholder value, and consuming valuable management time and attention.
A strategic early warning program can help mitigate the impact of external disruptions and minimize strategic surprise. At Fuld + Company, we start by partnering with our client to define leading indicators for monitoring. Early warning indicators may include:
Using the indicators to focus our information gathering, we manage data collection and integration from public and subscription sources. We analyze the results to help you visualize relevant and impactful future developments that require a reconsideration of your strategy and execution tactics.
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