Take Your Show on the Road
Posted by | Fuld & Company
Once in a blue moon, a brainstorming session produces an idea that is so blindingly good that people wonder not only “why aren’t we doing that already?” but even: “why isn’t everyone?” The whole point of these exercises is to devise new marketplace forays and anticipate competitive responses. But still, they are very rare.
Leonard Fuld, Pioneer of competitive intelligence and Founder of the firm Fuld & Company, shared his idea which is as simple as this: why not have a mobile demonstration van for products, to take a fully-equipped, immersive selling experience to customers’ own sites?
Read Full Article at Harvard Business Review here.
Tags: Competitive Intelligence
