How to Capture the Wanderlust of Today’s Chinese Travelers
Posted August 11, 2018| Robert Flynn , Ashley Inman
In 2015, Chinese travelers made 120 million outbound visits, spending $200 billion—a number that is expected to grow 125 percent by 2025. This spend suggests that businesses should re-assess their market landscape. To muster a winning strategy to capitalize on the rush, businesses must understand Chinese consumers.
For a winning start, Fuld + Company CMO Robert Flynn, shares key preferences of the majority of Chinese travelers.
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