To ensure our customers optimize their competitive position, we offer highly customized and actionable research insights addressing specific business problems and organizational objectives to help you make more informed and effective decisions.
Every information technology company today is seeking new ways to improve sales effectiveness. Intensifying competitive environments, increased acquisitions and divestitures, and a proliferation of methods for competitors to reach customers and prospects contribute to the dog-eat-dog, all-out battle to win competitive sales bids.
In our opinion, this is a misguided view. IT firms don’t compete in a small, defined number of product or geographic markets.