Competing in Thousands of Markets: How IT Firms Can Improve Success in Competitive Bids
Posted July 17, 2017| Ken Sawka , Robert Flynn
Every information technology company today is seeking new ways to improve sales effectiveness. Intensifying competitive environments, increased acquisitions and divestitures, and a proliferation of methods for competitors to reach customers and prospects contribute to the dog-eat-dog, all-out battle to win competitive sales bids.In our opinion, this is a misguided view. IT firms don’t compete in a small, defined number of product or geographic markets.
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Tags: Diversified Industries, Early Warning + Monitoring, Information Technology, Market Analysis, New Entrant Strategy, Strategic Planning, Value Chain Analysis
