White Papers

Competing in Thousands of Markets: How IT Firms Can Improve Success in Competitive Bids

Posted July 17, 2017| Ken Sawka , Robert Flynn
Every information technology company today is seeking new ways to improve sales effectiveness. Intensifying competitive environments, increased acquisitions and divestitures, and a proliferation of methods for competitors to reach customers and prospects contribute to the dog-eat-dog, all-out battle to win competitive sales bids.

In our opinion, this is a misguided view. IT firms don’t compete in a small, defined number of product or geographic markets.

 

Download the Whitepaper:

Tags: , , , , , ,

Related Resources

Read More

Competitive Intelligence (CI) Dictionary

Competitive Intelligence is the collection and analysis of information to anticipate competitive activity, see past market disruptions and dispassionately interpret […]

Read More

Early Warning Toolkit

Establish an early warning system that keeps your company one step ahead of market trends + competitors. Early warning programs empower […]

Read More

Planning for the Unpredictable, The Future of Healthcare: The Shifting Burden of Risk

Given the uncertainty surrounding the healthcare industry, stakeholders struggle to develop business strategies that can guide both near- and long-term […]

z

Subscribe to our mailing list for our latest updates: