White Papers

Competing In Furniture

Posted October 17, 2016| Tarun Mehra
The $96 billion U.S. furniture industry is in a tumultuous state, buying behavior, digital disruption, pricing pressures, driven by changing consumer preferences and multi-channel retail options, new online players, and the role of social media. The result is a challenging competitive landscape for manufacturers, distributors, and retailers alike.

Fuld + Company conducted a survey of over 1,000 U.S. consumers and investigated the impact of the macroeconomic factors noted above, finding that price is the dominant decision criteria among consumers who had purchased furniture within the last two years.

 

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