CEOs, Get to Know Your Rivals
Posted July 25, 2014|
In an interview, Cisco CEO John Chambers once remarked on his intimate knowledge of rival CEOs. He claimed that based on this insight he could anticipate their market moves one or even two steps in advance.
Leonard Fuld, Pioneer of competitive intelligence and Founder of the firm Fuld + Company, decided to test his claim by interviewing current and former C-suite executives, including Bob Crandall, former CEO of American Airlines; David Norton, former CMO of Harrah’s casinos; Will Ethridge, CEO of Pearson Education; and Pat O’Keefe, former CEO of Watts Water Technologies. From plumbing equipment to casinos, these executives all agreed: what Chambers said was not only true but almost an understatement. In fact, he began to see four different strategies for keeping track of — and out-maneuvering — rivals…
Read Full Article at Harvard Business Review here.
Tags: Competitive Intelligence