News + Press

CEOs, Get to Know Your Rivals

Posted July 25, 2014|

In an interview, Cisco CEO John Chambers once remarked on his intimate knowledge of rival CEOs. He claimed that based on this insight he could anticipate their market moves one or even two steps in advance.

Leonard Fuld, Pioneer of competitive intelligence and Founder of the firm Fuld + Company, decided to test his claim by interviewing current and former C-suite executives, including Bob Crandall, former CEO of American Airlines; David Norton, former CMO of Harrah’s casinos; Will Ethridge, CEO of Pearson Education; and Pat O’Keefe, former CEO of Watts Water Technologies. From plumbing equipment to casinos, these executives all agreed: what Chambers said was not only true but almost an understatement. In fact, he began to see four different strategies for keeping track of — and out-maneuvering — rivals…

Read Full Article at Harvard Business Review here.

 

 

 

Tags:

Related Resources

Read More

Patient Support Programs—Providing Help Beyond Financial Support

Varun Naik was called upon by PM360 to share best practices on Effectively Developing a Patient Support Program by Leveraging Competitive […]

Read More

How to Capture the Wanderlust of Today’s Chinese Travelers

In 2015, Chinese travelers made 120 million outbound visits, spending $200 billion—a number that is expected to grow 125 percent […]

Read More

Life and Work with Diane Borska

Fuld + Company COO + Principal, Diane Borska was nominated and interviewed as a ‘trailblazer,’ an editorial series focused on […]

z

Subscribe to our mailing list for our latest updates: