News + Press

An Exercise to Get Your Team Thinking Differently About the Future

Posted January 23, 2015|

Thinking about the future is hard, mainly because we are glued to the present. Daniel Kahneman, the Nobel Prize-winning economist and author of Thinking, Fast and Slow, observed that decision makers get stuck in a memory loop and can only predict the future as a reflection of the past. He labels this dynamic the “narrative fallacy” – you see the future as merely a slight variation on yesterday’s news. A way around this fallacy, we’ve found, is a speed-dating version of scenario planning, one that takes hours rather than months.

Leonard Fuld, Pioneer of corporate intelligence and Founder of the firm Fuld + Company, expressed his views about an experiment we ran with an expert panel to jump-start fresh thinking about the future. Our guinea pigs consisted of life sciences executives from big pharma, biotech entrepreneurs, and academics.

Read Full Article at Harvard Business Review here.

 

 

 

Tags:

Related Resources

Read More

Analysis Of The Trastuzumab Biosimilar Market As Herceptin Exclusivity Nears An End

To expand on the Fuld + Company, Pharma Companies to Watch Report, Analyst Robert Browne drilled in on the Biosimilar Marketplace in […]

Read More

Evolution In Prostate Cancer Diagnostics Creates New Opportunities For Medtech

In the US, prostate cancer remains a challenge for men’s health, with approximately 174,650 new cases expected in 2019, third […]

Read More

How Health Systems Can Leverage Mobile Apps To Solve Complex Population Health Issues

Addressing the number preventable cause of U.S. deaths through technology  Healthcare systems in the U.S. are challenged with creating a […]

Subscribe to our mailing list for our latest updates: