An Exercise to Get Your Team Thinking Differently About the Future
Posted January 23, 2015|
Thinking about the future is hard, mainly because we are glued to the present. Daniel Kahneman, the Nobel Prize-winning economist and author of Thinking, Fast and Slow, observed that decision makers get stuck in a memory loop and can only predict the future as a reflection of the past. He labels this dynamic the “narrative fallacy” – you see the future as merely a slight variation on yesterday’s news. A way around this fallacy, we’ve found, is a speed-dating version of scenario planning, one that takes hours rather than months.
Leonard Fuld, Pioneer of corporate intelligence and Founder of the firm Fuld + Company, expressed his views about an experiment we ran with an expert panel to jump-start fresh thinking about the future. Our guinea pigs consisted of life sciences executives from big pharma, biotech entrepreneurs, and academics.
Read Full Article at Harvard Business Review here.
Tags: Competitive Intelligence