News + Press

An Exercise to Get Your Team Thinking Differently About the Future

Posted January 23, 2015|

Thinking about the future is hard, mainly because we are glued to the present. Daniel Kahneman, the Nobel Prize-winning economist and author of Thinking, Fast and Slow, observed that decision makers get stuck in a memory loop and can only predict the future as a reflection of the past. He labels this dynamic the “narrative fallacy” – you see the future as merely a slight variation on yesterday’s news. A way around this fallacy, we’ve found, is a speed-dating version of scenario planning, one that takes hours rather than months.

Leonard Fuld, Pioneer of corporate intelligence and Founder of the firm Fuld + Company, expressed his views about an experiment we ran with an expert panel to jump-start fresh thinking about the future. Our guinea pigs consisted of life sciences executives from big pharma, biotech entrepreneurs, and academics.

Read Full Article at Harvard Business Review here.

 

 

 

Tags:

Related Resources

Read More

Patient Support Programs—Providing Help Beyond Financial Support

Varun Naik was called upon by PM360 to share best practices on Effectively Developing a Patient Support Program by Leveraging Competitive […]

Read More

How to Capture the Wanderlust of Today’s Chinese Travelers

In 2015, Chinese travelers made 120 million outbound visits, spending $200 billion—a number that is expected to grow 125 percent […]

Read More

Life and Work with Diane Borska

Fuld + Company COO + Principal, Diane Borska was nominated and interviewed as a ‘trailblazer,’ an editorial series focused on […]

z

Subscribe to our mailing list for our latest updates: