Market Insights Service Sheets

New! Data-sheets for Fuld + Company's  Market Insights services
From customer segmentation to market forecasting, this new flyer series explains how Fuld + Company can help your organization identify growth opportunities.

Benchmark your CI program

Benchmark your CI program,
from stick fetchers to world class

How does your competitive intelligence program measure up to other companies? Complete this short survey for an analysis.

Health Care Convergence

New Strategies for
Healthcare Industry Convergence

As healthcare delivery, payment, and reporting evolve due to demographic, technological, and political shifts, population health management becomes the key to controlling costs. 

Competitive Intelligence Library

WP_CompetitorCrazyIvans Competitor Crazy Ivans
Anticipating radical changes in direction

WP_GlobalBenchmarkingUpdate CI Global Benchmarking Project Update
Super corporate intelligence programs have grown, despite a recession

WP_CompetitiveThreats Competitive Threats
A survey on the most and least significant threats to U.S. and European companies
Take the Survey >

WP_HealthcareScenarioAnalysis Over the Line™ Ethics Survey
A report on the boundaries of gathering competitor information
Take the Survey >

WP_GlobalCIBenchmarkProjectUpdate Global CI Benchmark Project Update
Best-in-class CI programs are not necessarily born rich

WP_CIBenchmarkingReport CI Benchmarking Report
From stick fetchers to world class

WP_WarGamesinEraofCollaboration War Games in an Era of Collaboration
War games are not about war-they are largely about managing your competition

WP_MeasuringtheValueofCI Measuring the Value of CI
The inadequacies of return-on-investment calculations

WP_IntelligenceGatheringonGutRatherThanKnowledge Intelligence Gathering on Gut Instinct Rather Than on Knowledge
Survey on ethical and legal intelligence gathering shows US-Europe cultural bias

WP_CodeofEthics Code of Ethics
A legal and ethical competitive intelligence guide for clients


Life Sciences White Papers

Health Care Convergence New Strategies for Healthcare Industry Convergence
When setting competitive strategy in rapidly converging markets, it's easy to miss the forest for the trees.

WP_Healthcare Retailization The Potential Explosion of Healthcare Retailization
It's not Apple's iWatch, but McDonalds that could revolutionize healthcare!

New Call-to-action Telemedicine...Really?
Why the long-promised revolution will finally arrive

WP_ForestLabs Forest Laboratories
Plucked from the boiling pot

WP_BoilingtheFrog Boiling the Frog™
A global survey and report about potential industry shocks that concern life sciences executives

WP_HealthcareScenarioAnalysis Healthcare Scenario Analysis
How to envision alternative futures for the biopharmaceutical and healthcare markets

WP_GenericMedicalDevices Generic Medical Devices are Closer Than They Appear
A portion of the medical device market worth $26 billion in the US alone may go generic

WP_HealthcareReform The Potential Impact of Healthcare Reform on the US Drug Market
Opportunities and threats at both the corporate and brand levels

WP_GrowthofOnSiteHealthClinics The Growth of On-Site Health Clinics
On-site clinics offer employers immediate savings of 10% to 30% in their total healthcare costs

General Industry White Papers

Navigating Risks in Emerging Economies Navigating Risks in Emerging Economies
How to systematically identify, analyze, and react to risks in far flung locations.

A Fuld + Company Case Study Exploring New Markets to Boost Plant Capacity Utilization
How we prioritized adjacent markets for a food and beverage manufacturer

WP_Millennials Millennials: Predictors of Future Disruptions
Hear what hundreds of millennials have to say about the next marketplace

WP_ArtofAnticipatingDisruptions The Art of Anticipating Disruptions
How some companies - Cisco, Corning, Intel, Shell, Wyeth (Pfizer) get it right

WP_IntelligenceDiaries The Intelligence Diaries
Here's your study guide to what the industry once knew - and lost

WP_TechnologyTaleofCareerRisk A Technology Tale of Career Risk
The competitive intelligence software survey

WP_LawFirmsandCI Law Firms and CI
Who gets it, and who doesn't?

WP_DontBeBlindSided Don't Be Blind-Sided by Industry Upheavals
How an early-warning system helps you anticipate the future



Fuld + Company Services

Strategic Planning

Competitive Intelligence

Market Insights

RC_Scenario Planning Scenario Planning

RC_Research + Analysis Research + Analysis

Customer Analytics Customer Analytics

RC_War Gaming War Gaming

RC_Win / Loss Win / Loss

Growth Analytics Growth Analytics

New Call-to-action Strategic Consulting


RC_CI Process Consulting CI Process Consulting

Market Analytics Market Analytics

RC_Early Warning + Monitoring Early Warning + Monitoring



RC_CI Training + Education CI Training + Education

Case Studies

MCS001 Make the Right Strategic Acquisition

MCS002 Get Ahead of New Competition

MCS003 Understand and Manage Disruption

MCS004 Anticipate Futures and Plan for Them

MCS005 Streamline Field Force Through Benchmarking

MCS006 Avoid Blind-Side Product Threats

MCS007 Raise Prices Without Losing Customers

MCS008 Segment and Know Your Market

MCS009 Counter Competitor Sales Strategies

MCS010 Trace Supply Chains Before Market Entry

MCS011 Uncover Supplier Networks

MCS012 Position to Benefit from Regulatory Change

Prepare for 21st Century Population Growth

Prepare for 21st Century Population Growth

MCS014 Prepare for Supply Chain Disruption

Restrict Competitor Product Launch

Restrict Competitor Product Launch

Maintain Market Dominance

Maintain Market Dominance

Stay on top of Market Developments Stay on top of Market Developments

Streamline a Legacy Franchise Streamline a Legacy Franchise

Invigorate a Market Launch Strategy Invigorate a Market Launch Strategy

Compare R&D Priorities and IP Strategy Compare R&D Priorities and IP Strategy

Partner with the Right Startup Partner with the Right Startup

Protect Market Share amidst Generic Launch Protect Market Share amidst Generic Launch

Protect Market Share from New Market Entrants Protect Market Share from New Market Entrants

Design a Market Entry Strategy Design a Market Entry Strategy

Recognize New Revenue Sources Recognize New Revenue Sources

Identify Growth Opportunities in Emerging Markets Identify Growth Opportunities in Emerging Markets

Implement Cost-Competitive Manufacturing Processes Implement Cost-Competitive Manufacturing Processes

Find Out Whether Cost Is Losing You Deals Find Out Whether Cost is Losing You Deals

Adapt to a New Competitive Landscape Adapt to a New Competitive Landscape

Analyze and Prioritize Growth Opportunities Analyze and Prioritize Growth Opportunities

Enter a New Market Knowing Competitor Value Propositions Enter a New Market Knowing Competitor Value Propositions

Resolve Complex Pricing Disadvantages Resolve Complex Pricing Disadvantages

Thwart Competitors with Multi-Brand Strategy Thwart Competitors with Multi-Brand Strategy


RC_WhatisCI What is Competitive Intelligence?

RC_HealthcareDichotomies Healthcare Dichotomies That Are Threatening Your Industry

C-Suite Candor with Leonard Fuld

C-SuiteCandor_PatO'Keefe Throw Out Market Share!
How the CEO of a billion-dollar company argues for value over share

C-SuiteCandor_WillEthridge Sometimes Being First-to-Market is the Last Thing You Want!
Pearson's CEO raises an innovation red flag

C-SuiteCandor_DaveSenay Ignore Dogma...Often It's Better To Go With Your Gut
The CEO of one of the largest global communications firms defies convention

C-SuiteCandor_DavidNorton Victory, One Slice at a Time
Harrah's CMO wants you to think creatively and quantitatively about market opportunities

C-SuiteCandor_EdGiera How One Man Resisted the Lemmings
A High-Wire story of how one JP Morgan executive survived strategic market pressure

C-SuiteCandor_MichelDarnaud Knowing When to Reject Advice and Why
A Boston Scientific president tells you to trust your intelligence perspective

C-SuiteCandor_KenFreeman Failing in a One-Screen World
How facing brutal, honest customer feedback helped turn around a   company

C-SuiteCandor_JimMongiardo Jim Mongiardo: Boundary Hunter
How one CEO knows how to push the limits


RC_SecretLanguageofCI Book Excerpt:
The Secret Language of Competitive Intelligence

RC_TheNewCI Book Excerpt:
The New Competitor Intelligence

RC_IntelligenceDictionary Competitive Intelligence Dictionary

RC_IntelligenceIndex Internet Intelligence Index

RC_IntelligenceIndexPharma Internet Intelligence Index
For Pharma-Healthcare

RC_IntelligenceOrganizer Intelligence Organizer


AR_AnExercisetoGetYourTeamThinkingDifferentlyAbouttheFuture An Exercise to Get Your Team Thinking Differently About the Future

WP_PharmaExecEarlyWarning Four Mistakes to Avoid When Predicting Competitors’ Moves

AR_CEOsGetToKnowYourRivals CEOs, Get to Know Your Rivals

AR_TakeYourShowontheRoad Take Your Show on the Road

AR_FourSuggestionsasYouFaceYourIndustrysSteamroller Four Suggestions as You Face Your Industry's Steamroller

AR_EmbracetheBusinessModelthatThreatensYou Embrace the Business Model That Threatens You

AR_WhyOnlineEducationWontKillYourCampus Why Online Education Won't Kill Your Campus

AR_WhatDoMountStHelensandIndustryDisruptionsHaveinCommon What Do Mount St. Helens and Industry Disruptions Have in Common?

AR_UsingWarGamestoTesttheFuture Using War Games to Test the Future


The Gold Standard in Competitive Intelligence Training for over 30 years.

The Academy of Competitive Intelligence (ACI) is the only educational institution in the space of Competitive Intelligence (CI) training to be accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET). The CIP program - a complete intelligence program - from basics to advanced analysis - developed and led by the leading thinkers and educators in the field.

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