Competing in Furniture

The Fuld Institute of Competitive Strategy surveyed over 1,000 U.S. consumers to investigate the impact of changing consumer preferences and buying behavior, digital disruption, pricing pressures, multi-channel retail options, and new online players in the furniture industry

Today’s, and likely tomorrow’s, consumers are interested in buying furniture that helps them achieve efficiencies in terms of money, space, health, and environment. The furniture players who will adapt to these realities sooner than the others will be the winners in the market.


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