Digital Strategies for Pharmaceutical Salesforces: When One Door Closes, Another Opens
The ongoing decline of pharmaceutical sales team access to physicians has left many drug companies turning to digital strategies. While the decline of once traditional access to doctors is challenging for sales professionals, it offers an opportunity for competitive advantage. Forward-thinking companies are crafting intuitive and interactive methods for effective communication of evidence-based medicine, delivering greater value to physicians.
Embedded microsites, iPad presentations, and mobile communications are filling the gaps created by dwindling face-to-face interactions. In addition, well-designed technologies with optimized user interactivity have the potential for cost-savings over traditional in-person detailing.