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Our Heritage

A four-decade legacy

Founded in 1978, Fuld pioneered the practice of competitive intelligence. Today, we bring that legacy forward by combining decades of strategic expertise with advanced analytics, automation, and AI to help leaders navigate increasingly complex, fast-moving markets.

We partner with senior executives at Global Fortune 1000 companies to define their most critical intelligence questions—and to continuously sense, analyze, and interpret signals from across the external landscape. From competitors, customers, and partners to regulation, technology, and emerging business models, Fuld helps organizations turn fragmented data into decision-ready insight that drives competitive advantage.

With offices across North America, Europe, and Asia-Pacific, we support clients across industries and geographies. We have delivered more than 10,000 strategic engagements, enabling growth, market entry, portfolio expansion, partnership evaluation, and new product launches—often in environments where speed, uncertainty, and incomplete information are the norm.

Our work is delivered by high-touch, cohesive teams that blend human judgment with AI-enabled research, analytics, and intelligence workflows. We tailor our methodologies to each client’s context, combining rigorous analysis with clear recommendations and candid decision support. The result is sharper foresight, stronger differentiation strategies, and greater confidence in the decisions that matter most.

For the past four decades Fuld has cemented its position as the preeminent competitive strategy advisor.

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Our Values

The pillars that underpin our brand

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Client success and impact

We exist to help our clients make better decisions. Everything we do is focused on delivering insight that is relevant, actionable, and materially improves outcomes—for our clients and the teams we work alongside.

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Excellence, by design

Quality is not accidental. We combine rigorous methodologies, disciplined execution, and continuous improvement to ensure our work meets the highest standards—every engagement, every time.

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Relentless curiosity

We are driven to understand how markets evolve, how competitors behave, and why signals matter. We challenge assumptions, follow the evidence, and use both human judgment and advanced analytics to get to the right answer.

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Integrity without compromise

Trust is foundational to our work. We operate with honesty, independence, and respect for ethical boundaries—handling sensitive information responsibly and offering candid perspectives, even when they are uncomfortable.

40+ Years of Strategic Intelligence

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Our Clients

What our clients say

Competitive & Market Intelligence

I knew that with CI being so new here, I'd need to go with Fuld. You guys are like the IBM of competitive intelligence: nobody's ever going to get fired for hiring you.

Vice President of Marketing Top 10 U.S. bank
Applied AI & Data Analytics

Fuld offers the expertise and hands-on knowledge to help any company develop proficiency in competitive or business intelligence. Their intelligence services, ranging from research and analysis support, to running strategic gaming sessions for management, to helping clients understand the role technology can play in intelligence, makes them the best-in-class consultancy - bar none.

CEO Business Information Software Company
Competitive & Market Intelligence

Fuld is a good all-around intelligence group. They're professional and they're intelligence academics. They teach the industry how to do intelligence. They've got a nice team they've assigned to me. They're knowledgeable, they do a good job, and I'm comfortable with them over the years.

Director of Competitive Intelligence Multinational Pharmaceutical Company
Competitive & Market Intelligence

I've never thought about my competitors at such a level of detail as I did during the war game...it was a grand slam.

Enterprise Strategy Director Diversified Financial Services Company
Financial, Equity, and M&A Research

We've had a chance to look over the report - very nice work. I think we got to a very good place. Our understanding of both the UK landscape in general and [our competitor's] activities in particular have been much enhanced, and this report provides a depth which would be impossible to obtain merely by scanning the journalism on the subject. Clearly, the BBC et al. are presenting a very limited view of the UK situation.

Director of Corporate Strategy and Business Intelligence Consumer Lending Firm
Business & Strategy Research

This launch could not have been successful without your competitive intelligence assistance. Thank you so much for your highly valued insight which helped us to develop more resonant messaging and competitive differentiation. It's been a year since we commissioned your organization to help us with the development of this product and our ITA strategy... chalk this up as a success!

Head of Competitive Intelligence Corporate Travel Firm
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How can we help you?

If you have a question, a challenge, or would like to schedule a no-obligation call to discuss your objectives, contact us here.

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