More
Fuld & Co are competitive strategy advisors, helping clients anticipate competitive activity, see beyond market disruptions, and develop forward-looking business strategies.
Industries

Sectors We Serve

Consumer Products + Retail

With unexpected competition and increasing market globalization, a holistic view of the external manufacturing and retail environment is critical to sustain...

Learn More
Energy

Traditional energy company business models are under pressure as the industry responds to shifting supply and demand patterns, economic and...

Learn More
Technology Exploration

Technology Exploration Fuld help you scout new solutions from your respective or associated sectors for a variety of research-related issues,...

Learn More
Health and Life Sciences

The Health and Life Sciences industries are facing a perfect storm of converging forces that are upending established structures and...

Learn More
Industrial Goods

With the rise of digitization, innovative technologies are simplifying complicated business processes. Stakeholders across industrial goods manufacturing to distribution channels...

Learn More
Analytics Professional Services

Analytics Professional Services Fluctuating needs and skill gaps mean that Application and Product Leaders often need additional data engineering, machine...

Learn More
Social Media and Text Analytics

Social Media and Text Analytics Leverage social media and NLP (natural language processing) analytics for text mining applications in marketing...

Learn More
Business Strategy & Research

Strategy built on what’s happening next, delivered before it happens. Most firms deliver strategic recommendations that rely on publicly available...

Learn More
  • Consumer Products + Retail
  • Energy
  • Technology Exploration
  • Health and Life Sciences
  • Industrial Goods
  • Analytics Professional Services
  • Social Media and Text Analytics
  • Business Strategy & Research
Consumer Products + Retail

With unexpected competition and increasing market globalization, a holistic view of the external manufacturing and retail environment is critical to sustain...

Learn More
Energy

Traditional energy company business models are under pressure as the industry responds to shifting supply and demand patterns, economic and...

Learn More
Technology Exploration

Technology Exploration Fuld help you scout new solutions from your respective or associated sectors for a variety of research-related issues,...

Learn More
Health and Life Sciences

The Health and Life Sciences industries are facing a perfect storm of converging forces that are upending established structures and...

Learn More
Industrial Goods

With the rise of digitization, innovative technologies are simplifying complicated business processes. Stakeholders across industrial goods manufacturing to distribution channels...

Learn More
Analytics Professional Services

Analytics Professional Services Fluctuating needs and skill gaps mean that Application and Product Leaders often need additional data engineering, machine...

Learn More
Social Media and Text Analytics

Social Media and Text Analytics Leverage social media and NLP (natural language processing) analytics for text mining applications in marketing...

Learn More
Business Strategy & Research

Strategy built on what’s happening next, delivered before it happens. Most firms deliver strategic recommendations that rely on publicly available...

Learn More
CASE STUDIES

Case Studies

PARTNERSHIPS

Our Partners

We champion your vision. Beyond delivering exceptional work with unwavering ethics and professionalism.

As a Microsoft Partner, Fuld integrates the power of the Azure cloud and AI ecosystem into our analytics and transformation solutions.

Learn More

Fuld is a Databricks Partner, bringing the power of unified data and AI to our clients.

Learn More
two-col

Decoding the Enigma of Neuromorphic Engineering

With a proven track record, Veridian Consulting empowers clients with actionable and forward-thinking approaches, enabling them to navigate complex challenges and achieve sustainable growth.

about

40+ Years of Strategic Intelligence

Learn More
INSIGHTS

Latest thinking

wide-cta

FULDONE

Where human judgment meets AI precision. Our AI-powered analyst that brings every aspect of research and analytics into one intelligent workspace.

VALUES

Our Clients

At Fuld & Co, we believe client success hinges on trust, ethics, and a commitment to excellence. Here's what our clients are saying:

Competitive & Market Intelligence

I knew that with CI being so new here, I'd need to go with Fuld. You guys are like the IBM of competitive intelligence: nobody's ever going to get fired for hiring you.

Vice President of Marketing Top 10 U.S. bank
Applied AI & Data Analytics

Fuld offers the expertise and hands-on knowledge to help any company develop proficiency in competitive or business intelligence. Their intelligence services, ranging from research and analysis support, to running strategic gaming sessions for management, to helping clients understand the role technology can play in intelligence, makes them the best-in-class consultancy - bar none.

CEO Business Information Software Company
Competitive & Market Intelligence

Fuld is a good all-around intelligence group. They're professional and they're intelligence academics. They teach the industry how to do intelligence. They've got a nice team they've assigned to me. They're knowledgeable, they do a good job, and I'm comfortable with them over the years.

Director of Competitive Intelligence Multinational Pharmaceutical Company
About

The capacity trap

Your internal analytics and data teams are executing flawlessly—on yesterday’s roadmap. They’re maintaining dashboards, supporting business-as-usual reporting, and keeping systems running. Meanwhile, executives want AI-driven transformation, innovation initiatives demand advanced capabilities, and competitive pressure requires faster insights.

  • Innovation projects stall because your team lacks bandwidth
  • Advanced AI and ML expertise isn't available in-house
  • Market conditions demand agility, but hiring cycles take months
  • Transformation initiatives compete with operational demands for the same resources
  • Bold ideas sit in backlogs while your team handles urgent requests
  • Cutting-edge analytics capabilities evolve faster than training budgets can keep pace

You don’t need more pressure on your existing team. You need an extension of it—bringing the specialized expertise and execution capacity to drive innovation while they maintain excellence in operations.

Our Approach

We Embed as Your Innovation Engine

Your internal teams excel at running the business. We embed alongside them to transform it. Think of us as your advanced analytics division—bringing specialized AI/ML expertise, data engineering capabilities, and execution firepower that integrates seamlessly with your existing teams. We work side-by-side with your data scientists, engineers, and business leaders—not as external consultants delivering reports, but as embedded partners executing your innovation roadmap while transferring knowledge along the way.

Our Team

Industry experts

Find out more
Solutions

How we’re different

Embedded partnership, not project delivery

We don’t show up, deliver a report, and disappear. Our Analytics Center of Excellence model means our team works shoulder-to-shoulder with yours—attending standups, joining planning sessions, collaborating on Slack. We integrate into your workflows as seamlessly as new hires, but with senior-level expertise from day one.

Analytics + Domain + Tech expertise combined

We don’t show up, deliver a report, and disappear. Our Analytics Center of Excellence model means our team works shoulder-to-shoulder with yours—attending standups, joining planning sessions, collaborating on Slack. We integrate into your workflows as seamlessly as new hires, but with senior-level expertise from day one.

Scale instantly—up or down

We don’t show up, deliver a report, and disappear. Our Analytics Center of Excellence model means our team works shoulder-to-shoulder with yours—attending standups, joining planning sessions, collaborating on Slack. We integrate into your workflows as seamlessly as new hires, but with senior-level expertise from day one.

Knowledge transfer built in

We don’t show up, deliver a report, and disappear. Our Analytics Center of Excellence model means our team works shoulder-to-shoulder with yours—attending standups, joining planning sessions, collaborating on Slack. We integrate into your workflows as seamlessly as new hires, but with senior-level expertise from day one.

Innovation with confidence

We don’t show up, deliver a report, and disappear. Our Analytics Center of Excellence model means our team works shoulder-to-shoulder with yours—attending standups, joining planning sessions, collaborating on Slack. We integrate into your workflows as seamlessly as new hires, but with senior-level expertise from day one.

Internal + external intelligence combined

We don’t show up, deliver a report, and disappear. Our Analytics Center of Excellence model means our team works shoulder-to-shoulder with yours—attending standups, joining planning sessions, collaborating on Slack. We integrate into your workflows as seamlessly as new hires, but with senior-level expertise from day one.

Speed without shortcuts

We don’t show up, deliver a report, and disappear. Our Analytics Center of Excellence model means our team works shoulder-to-shoulder with yours—attending standups, joining planning sessions, collaborating on Slack. We integrate into your workflows as seamlessly as new hires, but with senior-level expertise from day one.

Pragmatic AI that works in your reality

We don’t show up, deliver a report, and disappear. Our Analytics Center of Excellence model means our team works shoulder-to-shoulder with yours—attending standups, joining planning sessions, collaborating on Slack. We integrate into your workflows as seamlessly as new hires, but with senior-level expertise from day one.

image
About

Our History

Founded in 1978, Fuld & Company pioneered the practice of competitive intelligence to support competitive strategy—helping executives understand the intricacies of the external marketplace, and tie such evidence-based insights to strategies. By helping leaders of Global Fortune 1000 companies define their intelligence needs and gather and analyze relevant data, Fuld & Company consultants have become known as critical partners for executive decision-making. Whether the question be about products, customers, competitors, partners, regulations or other aspects of the business landscape, executives turn to Fuld & Company for strategic competitive strategy support.

With offices in the United States, Europe and Asia Pacific, we partner with corporations across the industry spectrum. We have executed more than 10,000 strategic engagements that have helped our clients grow, enter new geographies, expand into new verticals, assess new partnership and launch new products.

Working in high-touch cohesive teams, our experts tailor our methodologies to each client’s particular circumstances. We provide customized research, analysis and insights, tangible recommendations, and forthright decision support to create robust differentiation strategies precisely where and when needed, for the greatest impact.

For the past four decades Fuld & Company have cemented its position as the preeminent competitive strategy advisors.

Get in touch
About Us

Our Values

Our goal is your success.  In addition to executing high-quality work delivered ethically and professionally, Fuld & Company’s culture is based on our guiding principles:

icon

Commitment to success

Our focus is on the success of our clients and of our colleagues

icon

Quality & Excellence

A drive to deliver quality and excellence and to concurrently improve our work

icon

Intellectual Curiosity

Passion for learning and resolute in our determination to get the answer

icon

Honesty & Integrity

Apply best practices in pursuit of the highest level of moral and ethical principles

Awards
logo
logo
logo
logo
logo
logo
logo
Professional Services

Early warning & 
scenario planning toolkit

Keep your company one step ahead of market trends and competitors

Download the toolkit
Client Teams
Alan Gray

Vice President
Client Success

Alan Gray

Vice President - Client Success

Alan Gray is Vice President, Client Success, where he leads new business development and supports the delivery of strategic research and intelligence programs for existing clients.

A proven B2B consultative sales leader, Alan helps organizations achieve growth through competitive intelligence, corporate strategy, and M&A-focused solutions across diverse sectors.

Outside work, Alan is a keen cook, dog-walker, and watercolor enthusiast.

Alok Tayal

Managing Partner & Board Member

Alok Tayal

Managing Partner & Board Member

Alok Tayal is Managing Partner and Board Member at Fuld. With more than three decades of experience founding, scaling, and investing in global professional services firms, he specializes in building differentiated offerings, strengthening leadership teams, and enabling high-performing global delivery environments.

Alok partners closely with clients to address complex business problems and accelerate growth using analytics, technology, and research-driven strategy. He also supports the firm’s leadership in strategic planning, capability development, and future-ready innovation.

Alok continues to broaden his perspective through daily learning, shaped by his global teams and two grown children working in technology and venture capital.

Anurag Kapoor

Chief Analytics & AI Officer

Anurag Kapoor

Chief Analytics & AI Officer

Anurag Kapoor leads Fuld’s global Analytics & AI practice, bringing more than 20 years of experience in data science, AI innovation, and digital transformation. He has built and scaled analytics organizations across the US, Europe, and Asia, helping Fortune 500 companies unlock growth in Consumer Goods, Retail, High-Tech, Gaming, Shipping, and Life Sciences

His work brings together Fuld’s competitive intelligence heritage with advanced analytics and GenAI technologies to deliver clear, measurable business impact.

Anurag holds degrees from the London School of Economics, University of London, and the University of Nottingham.

Beyond work, he is an avid filmmaker and actor with a deep interest in astrophysics.

Binayak Choudhury

Board Member

Binayak Choudhury

Board Member

Binayak Choudhury serves as a Board Member of Fuld, where he works closely with leadership on commercial strategy. He is also a Partner at Fuld’s group company Phronesis Partners, where he oversees sales and marketing.

With more than 15 years of experience across research, advisory, and product development, Binayak has helped global brands launch new offerings, build intelligence programs, and understand customer behavior. His experience spans media, technology-enabled change management, and asset management.

He enjoys current affairs, nonfiction literature, theater, debate, and global travel.

Brad Thompson

Advisory Board Member

Brad Thompson

Advisory Board Member

Brad is an Advisory Board Member at Fuld and a senior commercial leader in vaccines and pharmaceuticals, with more than 20 years of experience shaping brand and franchise strategy.

His career spans roles in global brand leadership, commercial operations, competitive intelligence, and product management at industry leaders including Pfizer, Merck, and Protein Sciences. Brad contributed to the commercial success of major vaccine brands such as Prevnar, Prevnar 13, Vaxneuvance, Vaxelis, and Flublok.

Brad holds an MBA in Pharmaceutical Management from Fairleigh Dickinson University and a BA in Business Economics from the University of Pittsburgh.

Elaine Pratt

Group Chief Marketing Officer

Elaine Pratt

Group Chief Marketing Officer

Elaine Pratt is Group Chief Marketing Officer for Fuld and Phronesis Partners, leading global brand strategy and marketing operations across both organizations.

With more than 25 years of experience, Elaine has held leadership roles in professional services, technology, and consumer sectors. She previously served as Global Marketing Director for KPMG’s Consumer & Retail practice, built and led a Global Campaigns team at OpenText, and advised Fortune 500 clients as an independent marketing and research strategist.

Outside work, Elaine can be found kiteboarding, cycling, snowboarding, or spending time with family.

Gaurav Chadha

Senior Vice President
Research & Advisory

Gaurav Chadha

Senior Vice President - Research & Advisory

Gaurav Chadha is Senior Vice President, Research & Advisory at Fuld, where he combines client-partnering business development leadership with oversight of research delivery teams to help organizations gain decision advantage. He works closely with senior client stakeholders to identify priorities, shape insight-led solutions, and deliver high-value competitive intelligence, procurement, and thought leadership engagements, while maintaining rigor and excellence in execution.

With nearly 22 years of experience spanning research solution design, business strategy, sales enablement, and strategic operations, Gaurav helps clients translate insight into action and measurable business outcomes. In his role, he owns sales targets, drives new business development and account expansion, and collaborates with cross-functional teams to deliver forward-looking intelligence that supports confident decision-making and sustainable growth.

Gaurav holds a postgraduate degree in Marketing and Finance and a Bachelor of Technology (Honours) in Computer Science. Outside of work, he is an avid sports enthusiast and traveler, with a strong interest in exploring the business impact of emerging AI technologies.

Ishita Chugh

Vice President
Healthcare and Life Sciences Vertical

Ishita Chugh

Vice President - Healthcare and Life Sciences Vertical

Ishita Chugh is Vice President and Head of the Healthcare and Life Sciences Vertical at Fuld, where she leads strategic research and consulting initiatives for pharmaceutical and biotechnology clients. With more than 18 years of experience in strategic research, competitive intelligence, and healthcare consulting, Ishita helps organizations strengthen competitive positioning, identify growth opportunities, and make confident, evidence-based decisions.

She brings deep expertise in healthcare strategy and life sciences analytics, translating complex market dynamics into clear, actionable insights for senior leaders.

Ishita holds a Master of Pharmacy degree from the Birla Institute of Technology and Science, Pilani.

Outside of work, she enjoys creative storytelling and exploring content-driven ideas that often spark fresh perspectives in her consulting approach.

Michael Ratcliffe

Chief Knowledge Officer

Michael Ratcliffe

Chief Knowledge Officer

Michael Ratcliffe is Chief Knowledge Officer at Fuld and brings more than 30 years of experience in strategy, competitive intelligence, and global market analysis.

His career spans leadership roles with McKinsey & Company, DRI-McGraw Hill, SRI Consulting, and Wood Mackenzie. Michael began his career at BP, moving into shipping economics before expanding into technology and eventually healthcare markets.

He has led strategic engagements across energy, healthcare, IT, transportation, and pharmaceuticals, with deep expertise in innovation-driven market disruption. His book, Competitive Intelligence 2.0: Competing in a Digital World, reflects this focus.

Michael holds MA and BA degrees in Physics from Oxford University and studied economics at the London School of Economics.

Michele Sachar

Chief Strategy & Insights Officer

Michele Sachar

Chief Strategy & Insights Officer

Michele Sachar is Fuld’s Chief Strategy & Insights Officer, bringing 25 years of experience in strategy consulting, business intelligence, and operational analytics. She works across client functions—from strategy and insight to product, finance, and marketing—building programs that drive clarity and business impact.

Previously, Michele was Vice President of Strategic Research & Insights at Grail Insights and began her career with Price Waterhouse Coopers before holding positions at NBC and Lifetime Television.

Michele holds an MBA from Harvard Business School and a BA in Political Science from Swarthmore College, graduating with High Honors.

She enjoys travel, the performing arts, and exploring global cultures.

Nilesh Sharma

Senior Vice President

Nilesh Sharma

Senior Vice President

Nilesh Sharma is Senior Vice President at Fuld, bringing over two decades of experience in financial research, analytics, and consulting.

He leads growth for the firm’s Financial, Equity & Deal Research practice, drawing on extensive experience delivering insights to investment banks, asset managers, and global corporates.

Nilesh holds a Bachelor’s degree in Commerce with a major in Economics and an MBA in Finance.

A passionate cricket fan, he enjoys travel, squash, and time with his family in Alpharetta, Georgia.

Parul Mehra

Vice President

Parul Mehra

Vice President

Parul Mehra is Vice President of Business Research and Advisory vertical, where she leads strategic research and consulting engagements for global corporates and consulting firms. She works closely with leadership teams to navigate complex market environments and translate insight into clear, actionable strategies that enable confident decision-making and sustainable growth.

With over 18 years of experience spanning strategic research, competitive intelligence, and thought leadership, Parul brings clarity and pragmatism to complex challenges, focusing on the insights that matter most to decision-makers.

She holds a Master’s degree in International Business from Amity University.

Outside of work, Parul enjoys staying curious about how industries evolve, learning from new perspectives, and recharging with family and friends.

Prakhar Baghmar

India Head
Research & Consulting

Prakhar Baghmar

India Head - Research & Consulting

Prakhar Baghmar leads Fuld’s Research & Consulting operations in India, bringing more than 15 years of experience in market intelligence, strategy research, M&A analysis, procurement intelligence, and financial research.

He has led large multi-disciplinary teams and delivered projects spanning opportunity assessment, analytics, and product development, including UI conceptualization and database design.

Prakhar holds a Bachelor’s degree in Commerce and a Master’s in Finance.

He enjoys running, film, and competitive sports.

Shashank Kulshrestha

Vice President
AI & Analytics

Shashank Kulshrestha

Vice President - AI & Analytics

Shashank Kulshrestha is VP of AI & Analytics at Fuld, where he leads the delivery of advanced analytics, GenAI, and automation solutions that help clients build scalable data foundations and deploy agentic intelligence systems.

He brings deep experience across enterprise AI architecture, LLM and RAG engineering, machine learning, and data-driven strategy, enabling organizations to transform research, analytics, decision-making, and operations with production-ready AI products. His work spans the full spectrum of modern data and AI capabilities, including data integration, cloud-native engineering, metadata and lineage management, responsible AI design, and end-to-end product lifecycle development.

Shashank has supported clients across retail, CPG, supply chain, marketing, finance, and competitive intelligence, helping them optimize performance and accelerate innovation through actionable insights and automation.

He holds a Bachelor’s degree in Engineering from Delhi College of Engineering (University of Delhi) and an Executive Certification in Advanced Data Science from IIM Calcutta.

Outside of work, he enjoys traveling, Indian classical music, and experimenting with new tech gadgets and emerging AI tools.

Shiv Nayyar

Vice President
Consulting Services

Shiv Nayyar

Vice President - Consulting Services

Shiv Nayyar is Vice President of Consulting Services at Fuld, bringing more than 10 years of experience in healthcare and life sciences consulting.

He specializes in opportunity assessments, customer segmentation, forecasting, benchmarking, and go-to-market strategy.

Shiv holds a Bachelor’s degree in Science, a postgraduate diploma in Clinical Research, and an Executive MBA from the Kellogg School of Management at Northwestern University.

Outside work, he enjoys golf and reading.

Vivek Sharma

Group Chief Financial Officer

Vivek Sharma

Group Chief Financial Officer

Vivek Sharma is Group CFO at Fuld, overseeing strategy, policy, finance, treasury, M&A, investor relations, and compliance.

With three decades of cross-industry leadership experience, Vivek has supported rapid scale-up environments, structured venture and bank funding, and led major M&A growth programs—including two successful exits and a three-fold expansion of a business within three years.

He has held global roles across technology, automotive, wellness, and services industries.

Zahir Abbas

Director

Zahir Abbas

Director

Zahir Abbas is a Director at Fuld, leading new business development and key account growth across the US market.

With deep experience in professional services, he helps clients make high-impact strategic and tactical decisions through contextual, data-driven research and market intelligence. His work spans competitive insight generation, technology, insurance, and manufacturing sectors, with a particular interest in AI-enabled research and analytics.

Zahir holds an MBA in Marketing and a Bachelor’s degree in Engineering from the National Institute of Technology in India, and outside work he is a passionate photographer whose work has been featured across media.

CONTACT

How can we help you?

If you have a question, a challenge, or would like to schedule a no-obligation call to discuss your objectives, contact us here.

Get in Touch