Thought Leadership Research

>

Expand your company’s marketing reach with data-rich thought leadership research

In the internet age, consumers are overwhelmed with the amount of information, articles, videos, and content that is pushed to them. This unmanageable information flood leaves marketing teams with the challenge of producing valuable messages that cut through the noise and  start impactful conversations with target audiences. Our Thought Leadership Research Services enrich our client’s content program by delivering customized insights derived from our thorough whitespace analysis, rigorous primary and secondary research capabilities, and deep industry- expert network. With our help, clients can more efficiently and effectively produce the data-rich content their audiences demand.

We partner with clients to provide proprietary content research and finalized reports by delivering a customized step-by step approach:

1. Ideation

Whitespace analysis of publications/ content trends and the forces shaping the respective industry coupled with key expert exploratory interviews, help to identify specific top-of-mind and compelling topics for thought leadership research.

2. Finalization

Working with clients’ stakeholder groups we meet to discuss, workshop and finalize the research area and determine and define appropriate interview and survey questions.

3. Qualitative Primary Research

Tapping our network and survey capabilities,  we deploy a survey to representative target audience groups and gauge views and opinions on specific research topics and develop first-level insight.

4. Surveys & Secondary Data

We take our current analysis, secondary sourced data (for ex. historical financial data) with survey data to draw performance-based analysis.

5. Best Practice + Cases

We further analyze data and conduct follow-up discussions with key experts to probe into best practices firms employ and explore their approach to produce a compelling ‘how-to’ narrative.

6. Research + Analysis

We aggregate, synthesize and analyze data from various stages and ultimately storyboard and propose a logical flow and outline for the final report.

7. Data Visualization + Report Development

To create a compelling final report for our clients, we bring the analysis to life as a final deliverable. Using a combination of prose, highly interactive charts and graphs, and infographics, we combine data-rich insights with innovative visualization to ensure the end-audience is exposed to the highest quality content from your brand.

 

Without applying rigorous insights to a thought leadership content program, it is likely that a company’s key value proposition will not reach its maximum potential audience nor effectively support its  business goals. Partnering with an outside firm can help support marketing teams  go-to-market with meaningful, discussion-lead content.

Are you ready to explore custom content research to differentiate your thought leadership program and better serve your audience? Contact us now!

Subscribe to our mailing list for our latest updates: