Go-to-market and launch excellence
Launch strategies built on what actually drives adoption and not just what should.
We analyze dozens of launches per year to understand why some achieve blockbuster status while others plateau below expectations. Our predictive analytics model payer resistance, HCP skepticism, and patient access barriers before you finalize your value proposition. We also conduct market opportunity and readiness assessments to ensure you know where resistance will come from before your next launch.
Our experts are ready to answer your questions
Michael Ratcliffe
Chief Knowledge Officer
Michael Ratcliffe is Chief Knowledge Officer at Fuld and brings more than 30 years of experience in strategy, competitive intelligence, and global market analysis.
His career spans leadership roles with McKinsey & Company, DRI-McGraw Hill, SRI Consulting, and Wood Mackenzie. Michael began his career at BP, moving into shipping economics before expanding into technology and eventually healthcare markets.
He has led strategic engagements across energy, healthcare, IT, transportation, and pharmaceuticals, with deep expertise in innovation-driven market disruption. His book, Competitive Intelligence 2.0: Competing in a Digital World, reflects this focus.
Michael holds MA and BA degrees in Physics from Oxford University and studied economics at the London School of Economics.
Ishita Chugh
Vice President - Healthcare and Life Sciences Vertical
Ishita Chugh is Vice President and Head of the Healthcare and Life Sciences Vertical at Fuld, where she leads strategic research and consulting initiatives for pharmaceutical and biotechnology clients. With more than 18 years of experience in strategic research, competitive intelligence, and healthcare consulting, Ishita helps organizations strengthen competitive positioning, identify growth opportunities, and make confident, evidence-based decisions.
She brings deep expertise in healthcare strategy and life sciences analytics, translating complex market dynamics into clear, actionable insights for senior leaders.
Ishita holds a Master of Pharmacy degree from the Birla Institute of Technology and Science, Pilani.
Outside of work, she enjoys creative storytelling and exploring content-driven ideas that often spark fresh perspectives in her consulting approach.