Commercial and market access insights
Understanding the gap between clinical value and reimbursed value.
Payers don’t see what you see. We help you understand their evidence thresholds, budget impact concerns, and political pressures before you walk into contracting discussions. Our real-world evidence analytics show you which outcomes matter most for coverage decisions versus which ones make great journal articles.
Our experts are ready to answer your questions
Ishita Chugh
Vice President - Healthcare and Life Sciences Vertical
Ishita Chugh is Vice President and Head of the Healthcare and Life Sciences Vertical at Fuld, where she leads strategic research and consulting initiatives for pharmaceutical and biotechnology clients. With more than 18 years of experience in strategic research, competitive intelligence, and healthcare consulting, Ishita helps organizations strengthen competitive positioning, identify growth opportunities, and make confident, evidence-based decisions.
She brings deep expertise in healthcare strategy and life sciences analytics, translating complex market dynamics into clear, actionable insights for senior leaders.
Ishita holds a Master of Pharmacy degree from the Birla Institute of Technology and Science, Pilani.
Outside of work, she enjoys creative storytelling and exploring content-driven ideas that often spark fresh perspectives in her consulting approach.
Shiv Nayyar
Vice President - Consulting Services
Shiv Nayyar is Vice President of Consulting Services at Fuld, bringing more than 10 years of experience in healthcare and life sciences consulting.
He specializes in opportunity assessments, customer segmentation, forecasting, benchmarking, and go-to-market strategy.
Shiv holds a Bachelor’s degree in Science, a postgraduate diploma in Clinical Research, and an Executive MBA from the Kellogg School of Management at Northwestern University.
Outside work, he enjoys golf and reading.