Social Media and Text Analytics

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Social Media and Text Analytics

Leverage social media and NLP (natural language processing) analytics for text mining applications in marketing and beyond.

 

Marketing

  • Leverage network analysis to identify key influencers
  • Create customer social personas
  • Track and benchmark own and competitor media performance and social CRM metrics

 

Customer Voice

  • Analyze product feedback and reviews through sentiment and thematic analytics

 

Innovation and Product Development

  • Identify liked and disliked features, and unmet needs through thematic analytics

 

Competitive Intelligence

  • Track and benchmark share of voice, sentiment, and messaging

 

Human Resources

  • Calibrate employee performance and identify upskilling requirements through thematic analysis of qualitative performance forms

 

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