Pricing and value intelligence
Knowing the number before they say it.
Pricing isn’t random—it’s a window into strategy. When we map competitor pricing across geographies, customer segments, and product configurations, patterns emerge. We can help predict how a competitor will price a new offering based on their historical elasticity tolerance and margin requirements.
Our experts are ready to answer your questions
Zahir Abbas
Director
Zahir Abbas is a Director at Fuld, leading new business development and key account growth across the US market.
With deep experience in professional services, he helps clients make high-impact strategic and tactical decisions through contextual, data-driven research and market intelligence. His work spans competitive insight generation, technology, insurance, and manufacturing sectors, with a particular interest in AI-enabled research and analytics.
Zahir holds an MBA in Marketing and a Bachelor’s degree in Engineering from the National Institute of Technology in India, and outside work he is a passionate photographer whose work has been featured across media.
Prakhar Baghmar
India Head - Research & Consulting
Prakhar Baghmar leads Fuld’s Research & Consulting operations in India, bringing more than 15 years of experience in market intelligence, strategy research, M&A analysis, procurement intelligence, and financial research.
He has led large multi-disciplinary teams and delivered projects spanning opportunity assessment, analytics, and product development, including UI conceptualization and database design.
Prakhar holds a Bachelor’s degree in Commerce and a Master’s in Finance.
He enjoys running, film, and competitive sports.
Michele Sachar
Chief Strategy & Insights Officer
Michele Sachar is Fuld’s Chief Strategy & Insights Officer, bringing 25 years of experience in strategy consulting, business intelligence, and operational analytics. She works across client functions—from strategy and insight to product, finance, and marketing—building programs that drive clarity and business impact.
Previously, Michele was Vice President of Strategic Research & Insights at Grail Insights and began her career with Price Waterhouse Coopers before holding positions at NBC and Lifetime Television.
Michele holds an MBA from Harvard Business School and a BA in Political Science from Swarthmore College, graduating with High Honors.
She enjoys travel, the performing arts, and exploring global cultures.